Meet Aiden, Your New AI Coworker
(Kate Conger / TechCrunch)
A personal assistant for analytics is coming to help you.
Reuters Built Its Own Algorithmic Prediction Tool To Help It Spot (And Verify) Breaking News on Twitter
(Ricardo Bilton / NiemanLab)
News Tracer aims for speed and accuracy — better than the competition.
Snapchat Discover Publishers See Viewership Drop By A Third
(Sahil Patel / Digiday)
Frank, anonymous dishing on Snapchat metrics by publishers in this piece.
Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent
(Marty Swant / AdWeek)
Nearly 100 publishers are now using AMP.
How to Use MailChimp to Follow-Up With Your Most Engaged Subscribers
(Dawn Kuczwara / NewCo Shift)
Your email tip of the week.
From MetricShift
Grading 10 Media Metrics Predictions for 2016 by Tim Cigelske
18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction by Kurt Gessler
How Publishers Can Use Links and Mentions In Instagram Stories by Gabrielle Boland
How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens
Can Tracking Virality With Crowdtangle Help Facebook Combat Fake News? by Tim Cigelske
Study Examines OVEE, a New Tool for Collaborative Viewing, Measuring Impact by Sharan Sklar
Upcoming Trainings & Events
> How to Build and Teach an Online Course [Dec. 7]
> #MetricShift Chat: The Year in Metrics [Dec. 9]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.