Revolution at The Washington Post
(Kyle Pope / Columbia Journalism Review)
This revolution is obsessed with metrics, like Bezos himself.
Where Social Media Is Headed in 2017
(Ash Read / Buffer)
Get ready.
A Beginners Guide to Tracking with UTM Parameters
(Asi Dayan / Medium)
Step-by-step instructions to improve your Google Analytics.
How Facebook Video Grew In Importance For Publishers In 2016
(Liam Corcoran / NewsWhip)
More video is leading to more engagement, for now at least.
Snapchat Is Worth It
(Felim McGrath / The Media Briefing)
The latest GlobalWebIndex data shows the app’s market reach. (But video ads average less than 3 seconds per view.)
From MetricShift
How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens
Can Tracking Virality With Crowdtangle Help Facebook Combat Fake News? by Tim Cigelske
Study Examines OVEE, a New Tool for Collaborative Viewing, Measuring Impact by Sharan Sklar
How Trinity Mirror’s In-House Analytics Platform Helps Journalists by Rob Hammond
Can Short Documentaries Help Legacy Newsrooms Engage? by Jason Alcorn
Upcoming Trainings & Events
> Smarter Audience Analytics for Journalists [Nov. 30]
> How to Build and Teach an Online Course [Dec. 7]
> #MetricShift Twitter Chat [Dec. 9]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.