#10UP Takeaways: Why Do Some Newsrooms Get It?
(Jennifer Brandel and Monica Guzman)
A terrific list of resources on user engagement from this week’s 10UP Summit.
4 Reasons Messaging Apps Are So Important for Publishers
(Felim McGrath / The Media Briefing)
More content sharing than ever is happening in messaging apps.
How The New York Times Decides to Send News Alerts
(Liz Spayd / The New York Times)
“With increasing granularity we can choose the target for a particular story.”
4 Lessons from Reveal’s Serialized Instagram Investigation
(Kristen Hare / Poynter)
21 posts earned 706 ❤️s for #badpleadeals.
10 Onboarding Lessons from Product Experts
(Pulkit Agrawal / Chameleon)
What do users need to have a successful (website / app / newsletter) experience?
From MetricShift:
Report: Newsrooms Could Do More with Digital Metrics by Jason Alcorn
Using Search to Augment Analytics for News Websites by Rob Hammond
5 Strategies for Reporting Metrics in Your Newsroom by Tim Cigelske
How Personalized Email Newsletters Can Increase Engagement by Tracy Clark
17 Ways to Measure a Feature News Story by Jason Alcorn
Bulgarian Analytics Startup Aims to Fix How Publishers Use Data by Benjamin Bathke
Upcoming Trainings & Events:
> How to Boost Traffic with LinkedIn [Sept. 7]
> Snapchat & Instagram Stories for Journalists [Sept. 15]
> Collab/Space Chicago: The Business of VR [Sept. 30]
> 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.