How Often You Should Post to Social Media
(Angela Hausman/Hausman Marketing Letter)
An answer that doesn’t depend on whether your boss just checked Facebook.
MTV Uses Twitter to Gauge How Well It’s Doing on Snapchat
(Lauren Johnson / Adweek)
Fans bounce between platforms. (That’s a key takeaway from Pew’s social media news report, too.)
Pre-Primary News Coverage of the 2016 Presidential Race
(Thomas E. Patterson / Shorenstein Center on Media, Politics and Public Policy)
This is long, but the data analysis is so juicy. Recommended.
How NBC’s ‘Meet the Press’ is Finding Younger Audiences on Social Media
(Lucia Moses / Digiday)
And doing it “without the aid of puppies and small children.”
Incorporating Data into Your Video Workflows
(Chris Consroe / Chartbeat)
Practical tips for understanding and acting on video metrics.
From MetricShift:
4 Takeaways from Pew’s Social Media News Report by Tim Cigelske
Why Trump Stories Online Don’t Attract the Audience That TV Does by Jason Alcorn
How to Use Chartbeat’s Natural Language Slackbot by Alexandra Kanik
Analysis: Publishers Winning With Branded Content on Smartphones by Kunal Gupta
#MetricShift Chat: Measuring Impact by Tim Cigelske
The Media’s Obsession with Trump Isn’t Justified by Data by Conrad Lee
Upcoming Trainings & Events:
> #MetricShift Twitter chat: Social Media Metrics [June 24]
> Beyond Pageviews: Optimizing Analytics [July 13]