The streaming media industry is still relatively young, but a recent story in the Wall Street Journal illustrates how the services are bringing massive change to the entertainment industry. According to WSJ’s Shalini Ramachandran, the executive producers of “Homeland” and 20th Century Fox studio are currently in a dispute with Showtime over streaming media rights. The point of contention revolves around episodes on Showtime’s Hulu channel. The channel allows subscribers to stream Showtime live and watch old episodes from the current season of shows, but the show’s producers don’t receive any of the subscription revenue. The producers are concerned the Hulu deal might affect their ability to sell streaming media rights in the future. This hasn’t been the only point of friction between streaming media and the television industry. In the Netflix deal for “How to Get Away with Murder,” ABC was able to add their logo to the start of every episode – something you don’t see on other shows unless the shows are Netflix originals. Major TV networks are also scaling back the number of ads they are showing to court younger viewers who are used to the ad-free experience on streaming sites such as Netflix. We’ll discuss these big changes wrought by streaming with special guests Eric Elia at Cainkade; John Heinsen, vice president of new media at the Producers Guild of America; Will Richmond, president of Broadband Directions LLC; and Andrew Lih at American University.
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Mark Glaser is executive editor and publisher of MediaShift and Idea Lab. He is an award-winning writer and accidental entrepreneur, who has taken MediaShift from a one-person blog to a growing media company with events such as Collab/Space workshops and weekend hackathons; the weekly “Mediatwits” podcast; and digital trainings, DigitalEd, in partnership with top journalism schools. You can follow him on Twitter @mediatwit.
Andrew Lih is a new media journalist and associate professor of journalism at the American University School of Communication. He is the author of “The Wikipedia Revolution” (Hyperion 2009, Aurum UK 2009) and is a noted expert on online collaboration and journalism. He is a veteran of AT&T Bell Laboratories and in 1994 created the first online city guide for New York City (www.ny.com). Follow him on Twitter @fuzheado.
John Heinsen serves as Vice President, New Media for the Producers Guild of America (PGA) and sits on the Executive Committee of the Producers Peer Group of the Television Academy. His company Bunnygraph Entertainment, work with writers, talent, and technologists to create serialized formats for television, interactive/web, and mobile platforms in what he calls “Storytelling through Advanced Content”.
For cord cutters, the dream is to be able to watch shows on networks such as HBO or Showtime without buying a cable bundle with a bunch of channels they don’t watch. And we’re starting to see the idea gain traction with HBO Now, and Showtime on Hulu. The reason streaming services are gaining ground is evident. According to a report from Business Insider, 79 percent of millennials surveyed said they used Netflix while only 3 percent did not use any streaming video service.
At this point, it’s likely we’re going to be seeing more money pouring into streaming video. Bloomberg is reporting that Amazon is working on adding on-demand networks available through its Prime Instant Video service. Vimeo seems to be hoping to emulate the success of Netflix and Amazon with its own line of original series. Even more worrying for networks and cable providers have been the loss of subscribers. In the last two years, ESPN has lost 7 million subscribers, while Netflix has increased its subscriptions by 40 percent in the same time.
How much power will the streaming services gain in the future, and what moves will producers have to make? Have you cut the cord to cable because of streaming video? How should streaming rights be negotiated?
Jefferson Yen is the producer for the Mediatwits Podcast. His work has been on KPCC Southern California Public Radio and KRTS Marfa Public Radio. You can follow him @jeffersontyen.