YouTube has been an Internet phenomenon because the site provides an easy, friction-less way to share your videos with the world. The site has also resisted the siren song of video advertising, a format that is poised to explode in revenues in the coming years. Many video ads are called “pre-roll” and play before you get to see the video content. The problem is that TV-style 30-second ads can be tedious online, especially if have to sit through one before watching a 20-second video clip of content.
So it was a bit disconcerting to hear that Google was considering 30-second pre-roll ads on YouTube in response to requests from broadcasters. “We don’t want to rush in and throw in a bunch of ad formats that maximize revenue but destroy user experience,” Google’s Patrick Walker said at the MipTV conference. “We have an engagement model when it comes to advertising so we want to slowly introduce formats, test them and get user feedback.” So what’s your feedback on YouTube showing pre-roll ads? Would you stop using the site to view videos? What would work for you — ads after the content, ads around the content, ads for related videos to what you’re watching? Share your thoughts in the comments below and I’ll run the best ones in the next Your Take Roundup.
View Comments (35)
Hi,
I guess they will do this sooner or later anyway.
I mean youtube has to make revenue somehow. But maybe they should share the revenue with their users.
Revver does this.
steve
HI
for some reason my post i just make disapeared.
I guess i would still keep using youtube. And they have to earn revenue somehow. Maybe they should share the revenue with their user base.
I mean revver does this.
steve
HI
for some reason my post i just make disapeared.
I guess i would still keep using youtube. And they have to earn revenue somehow. Maybe they should share the revenue with their user base.
I mean revver does this.
steve
HI
for some reason my post i just make disapeared.
I guess i would still keep using youtube. And they have to earn revenue somehow. Maybe they should share the revenue with their user base.
I mean revver does this.
steve
Guess I'm a little late for this, but...
I just started watching videos on Youtube a few months ago, and it seems a lot of the videos I pick to watch have these ads. It's extremely annoying.
The in-video ads are for the same item that already has an advertisement on the side of the page-if I didn't click on it when it's right there next to the video, I'm not going to click on it if it pops up on the video.
Also, at least for some of the advertisements, both the in-video ad, and the ad next to the video, slow the video istelf down so much that I completely lose interrest, and stop watching. I've noticed this with a few ads for companies - the toyota ads seem to be the worst, but not the only ones. If the ad slows my video to a point that I can't watch, the only thing I remember about it is how aggrivating it was, not how great the product might be that's being advertised.
And, finally, I can't tell which videos have the ads, and which don't. Youtube should at least give a warning to let us know, before jsut springing them onto us. "This video contains advertisements," or something like that would be nice, so I can choose whether or not watching the video is worth my having to see an ad.
I thought I would be watching videos on Youtube a lot, but the ads just make me avoid it unless there's something I truly want to see. Even then, I have to think about it.
It's very simple... Ads before or after content are fine, but there must be a way to forward it to the end quickly or stop it by the user's request. Most of the time, the transport buttons are disabled when the ads run. They need to give the user the ability to stop the ad and play the content that they want to see. That's all.
I would stop using Youtube. I moved to primarily using my PC for entertainment needs in part because I am absolutely fed up of 5 minute ad breaks on TV!.
ADVERTISEMENTS ARE ANNOYING. Your the leading brand. If I want your goddamn product I'll probably end up buying it regardless so stop bombarding the human race with pointless money wasting dross advertisements for products the vast bulk of humanity neither needs nor wants.
I personally think TV has been destroyed by advertising I cant stand to watch anything on TV any more because of 4 mins of content followed by 10 mins of advertising...and most news sites on the internet suck really bad now because of repetitive adds, just to watch their short news videos you have to watch the same dam add over each time..and as for you tube Ill drop it like the plague once it becomes another medium for repetitive advertising..and google has made so much money on regular advertising why would they even need to bombard the populace with slimy video adds they dont need the money that bad...come on now really all you people here who say its ok for some adds you got to be kidding advertising "sucks" period and no one wants it and those who say its ok have got do be NUTS...
This is unacceptable behaviour from youtube. This relentless drive to turn the internet into nothing more than a marketing tool is destroying the content. Youtube is now flooded with 'promotional' garbage and finding the videos you actually want to see is becoming increasingly had as google attempts cater your searches and views in line with some advertising demographic.
Youtube/google will destroy itself with its own greed. It is just a matter of time.
OH SHUT UP! ALL OF YOU! THIS IS THE INTERNET NOT TV! AND TV HAS BEEN RUINED! WITH 60 ADS FOR A 30MIN SHOW! HOW MANY FUCKING ADS DO YOU NEED ON YOUTUBE! YOU HAVE THOSE ANNOYING POPUP ADS THEN YOU HAVE THE SIDE AD THEN YOU WANT TO DO THESE ROLL ADS FUCKING GAY! ALOT OF PEOPLE WILL BE FUCKING PISSED! THEN THAT ANNOYING SHIT AT THE BOTTOM! STOP FUCKING WITH IT! TOO MUCH CHANGE IS A BAD THING!