The TV is on. You’re surfing the web. Chatting with someone on instant messaging. Your cell phone rings. The stereo is playing in the background. Our world is increasingly cluttered with media, and the Internet and technology have played key roles in making us more scattered than ever. Some people call it multi-tasking; others call it a severe case of attention deficit disorder (ADD). There’s an entire school of thought devoted to the Attention Economy, the idea that marketers will have to nail and claw to get our attention. So I ask you: Does anyone pay attention anymore, or is our world becoming dangerously ADD? Do you feel like we are naturally evolving and this is just part of technology becoming more enmeshed in our lives, or that we’re heading for an emotional meltdown? Share your thoughts in the comments below and I’ll share the best ones in the next Your Take Roundup.
- 13 years ago
Mark Glaser
Categories: Culture
Does anyone pay attention anymore?
Tags: attention spanmodern life
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View Comments (14)
Hell, first we whine and complain that product information and other data are hard to find, then we gripe about sensory overload.
Humans are ridiculous. We love to bitch.
I understand excessive messaging, but the dark ages of human history, I mean Pre Internet Age, had a dearth of information.
I was googling "Red Tail Hawks" because there is a huge nest outside my home office window. Somehow I ended up here. Oh, wait, my Yahoo home page...there was an RSS feed of this blog.
ADD...hmmmmm.... glad to see someone else with the internet age affliction.
Good points.
It's no surprise that Zen Buddhism, a religion that offers its members a completely blank wall to stare at, is among the religions increasing in members in the U.S.
A TIMELY TOPIC FOR OUR WIRED WORLD. I MYSELF AM JUST A BASIC LOW-TECH LADY,I THINK ABOUT HOW IT'S LIKE THE FLOODGATES OPENED AND IT'S STILL GUSHING MORE INFO AND CLUTTER AND LET ME FINISH BY MENTIONING GOLDFISH IF YOU HAVE EVER WAITED IN A WAITING ROOM OF A DOCTOR'S OFFICE WITH THE USUAL MAGAZINES TO THUMB THROUGH HOPEFULLY YOU MIGHT BE LUCKY AND FEEL RELAXED THE DOCTOR PUT A FISH AQUARIUM IN THERE. PAY ATTENTION TO THOSE LITTLE FISHIES.
Four years ago I noticed I was feeling depressed, muddled and numb. I watched local and national news casts and various dramas on the tv. One night when I turned on the set I noticed a subtle change in my nervous system and the dead feeling I had while I watched.
It took me a few months to give up television and when I finally did, it took me two weeks to stop twitching in it's absence. I would find myself absent mindedly move to turn on a set that had been stored away.
Two years later I allowed myself to watch PBS
and nothing else.
I've also given up all magazines but the Economist (we all have some weakness)
I don't get too involved with the internet unless it's for research (love google)
I read books constantly now and I'm calm and clear.
Yes I agree. Too much media is bad for us. I can tell you I feel like a new man without it.
The thing I don't understand is why some people seem to feel that this media saturation is somehow inevitable, or inescapable. I limit my children's and my own exposure to media. No cable, no commercial TV, no Blackberry, no cell phone. I use the internet (obviously) but mostly to see if there is a PBS show worth watching (sadly, not the case much lately) or as I used to use an encyclopedia - to look up info to answer a child's question. I have control over my media exposure - and anyone who wants that control can sieze it. And to me, it's easier than multitasking.
The local newspaper begins to look just as generic as every other paper (local or national). The print and pages get smaller, even though the customers are all getting older.
The local TV station (with a large spinning, transparent? logo in the corner of the screen) has now gone the way of all the others - 20 minutes spent on "if the teams quarterback, shortstop, forward, etc. (fill in the highest paid local sports person)" has signed for next year; 10 minutes checking if the newest gadget is actually worth the $19.99 internet price.
The local radio station keeps changing it's programming according to what the ratings tell them is the "hotest and most profitable" listening group. Leaving behind their latest group of "loyal listeners".
The internet just keeps getting new ideas for placing "spam and ads" onto every possible page. Is that why they keep promoting larger screens?
Add to this cell phones in the cars - does anybody pay attention anymore, and for what reasons?
So many people find themselves not knowing what to do without the television or interenet. My husband places himself in front of some sort of media during any free moment he has. I challenged him to find other things to occupy his mind. He often gets distracted by the media when we are talking or doing something. I feel that people should limit the amount of attention grabbing media they allow in their lives. There is a lot of good from the media, but too much hinders our ability to think for ourselves and pay attention to those around us.
It is ashamed that the author--and our culture in general--uses ADHD, a neurodevelopmental disorder to grab our attention. It's wrong to exploit ADHD just to make a "cool" comparison with our culture and economy.
The cable music-video channel Fuse had a segment called "ADD mix-up"--or something to that effect. It was a period of 30 second clips played back to back, jumping between genres like Rap, then to Alternative, then 80's, then R&B, etc. They were using Attention Deficit Hyperactivity DISORDER as a "cool" theme to sell their product--i.e., people with ADHD can't stay on task, they're constantly jumping around, multitasking, hyper, etc.
Multitasking, having hundreds of advertisements thrown at us daily, and keeping up with the Joneses does not equal ADHD. It equals a culture of multitasking, having hundreds of advertisements thrown at us daily, and keeping up with the Joneses. Call it like it is; don't exploit people with ADHD just to make a comparison.
It is ashamed that the author--and our culture in general--uses ADHD, a neurodevelopmental disorder to grab our attention. It's wrong to exploit ADHD just to make a "cool" comparison with our culture and economy.
The cable music-video channel Fuse had a segment called "ADD mix-up"--or something to that effect. It was a period of 30 second clips played back to back, jumping between genres like Rap, then to Alternative, then 80's, then R&B, etc. They were using Attention Deficit Hyperactivity DISORDER as a "cool" theme to sell their product--i.e., people with ADHD can't stay on task, they're constantly jumping around, multitasking, hyper, etc.
Multitasking, having hundreds of advertisements thrown at us daily, and keeping up with the Joneses does not equal ADHD. It equals a culture of multitasking, having hundreds of advertisements thrown at us daily, and keeping up with the Joneses. Call it like it is; don't exploit people with ADHD just to make a comparison.