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    Categories: TVShift

Your Take Roundup::Giving Props to Last-Place Finishers at Olympics


As we are knee-deep in the Winter Olympics games, I wondered how you were experiencing the Olympics online, and asked you to tell me about some quirky sites you liked. The Games so far have been a bit quirky, from the marshmallow-headed mascots Neve and Gliz (pictured here) to the many ice-dancing falls to the Austrian doping raids.

But one lovable blog called DFL is covering the Games in a unique way — by keeping track of who finishes last in each event. I’ll let the MediaShift reader/contributor Peter take it away:

[Blog author Jonathan] Crowe calls this blog a personal stand “opposed to the idea that anything short of a gold medal is a failure on the athlete’s part. . . . [G]iven the stringent qualification rules imposed by the IOC, the various sport governing bodies, and national Olympic committees, I don’t think that anyone who manages to get to the Olympics has anything to apologize or atone for.”

Short version: they’re there, and you’re not, couch potatoes — so drop the win-or-apologize attitude toward the athletes, even those (or especially those) who finish last.

DFL stands for dead freaking last, though you can substitute the foul-sounding word of your choice for “freaking.” Crowe, who is from Quebec, also ran the DFL blog for the 2004 Summer Games, in which Greece was the “winner” with the most last-place finishes. So far in ’06, there’s a three-way tie for first (or last?), with Romania, Ukraine and China all logging five last-place finishes.

Despite the hype about the U.S. failing in so many sports this year, they have actually avoided finishing last in any sport so far. As for all the falls and crashes, Crowe does not count people who don’t finish, or are disqualified including for drug tests (as is possible with the Austrians).

“There’s something to be said about getting back up and putting in a finish even when all hope of a respectable result is lost,” Crowe writes on the blog. “For many athletes, finishing matters. Better DFL than DNF. Not that it’s possible in every event: a crash in alpine skiing or luge is almost always a DNF, and there’s nothing you can do about it. But there’s something important being expressed whenever somebody crosses the line after hitting the ground, long after everyone else has finished.”

Another take came from Gary Baker, the founder and president of ClipBlast, who was touting his service as a way to keep up on all the video clips being posted online from the Games.

“Our goal as a website (and blog) is to give people access to the video they want when they want it,” Baker said. “We’ve aggregated links to Olympic coverage from various news and media providers. It’s quite interesting to see the various perspectives given a specific story or event — especially the Olympics.

Olympics clips can be found here on ClipBlast. Though I don’t usually feature self-promoted sites in Your Take, ClipBlast does fit with what I was looking for. However, I think the service could improve by helping us find the good clips by highlighting them in some way — either editorial picks or user-rated picks or most popular. Otherwise, it’s a nice roundup of much of the commercial TV video coming from the Games.

Any other sites you’ve used to follow the Games online? Hit the comments below and share with everyone.

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

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