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    Categories: MetricsTools & Resources

Media Metrics Roundup for February 28, 2018

Lessons Learned from the Quartz Email Team
Cate Blouke / Really Good Emails
The most important metric? “Total number of active subscribers we have per newsletter.”

Trust In News Matters. Don’t Give Up On It.
James Tyner / MetricShift
What publications lose by prioritizing “engagement” or page views.

Paths To Subscription: Why Recent Subscribers Chose To Pay For News
American Press Institute
45 percent finally subscribed because of a promotion or a free trial.

It’s Time To End ‘Trending’
Brian Feldman / Select All
Trending algorithms can’t determine whether content should be shared.

After Years Of Testing, The Wall Street Journal Has Built A Paywall That Bends To The Individual Reader
Shan Wang / Nieman Lab
Each site visitor is scored, “based on dozens of signals,” on their propensity to subscribe.

A Guide To Page Value – The Undervalued Metric
Donovan Ayon / Luna Metrics
How to track which pages, or groups of pages, users see before a transaction.

More From MetricShift

Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms
Jason Alcorn

MetricShift Survey: Newsroom Leaders’ Top Priority Is Audience Growth
Jason Alcorn

The 15 Biggest Local News Sites On Facebook In January
Liam Corcoran

How The Financial Times Uses Reader Feedback To Launch And Test New Features
Monica Todd and Moshe Raphaely

4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
Mark Schiefelbein

Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

Jason Alcorn :Jason Alcorn is a media consultant who helps newsrooms, foundations and nonprofits build an informed citizenry through journalism and civic engagement. He is also an award-winning investigative journalist. Get in touch at jason@jasalc.com or @jasonalcorn on Twitter.