Are you putting more resources into video? As publishers increase the time they spend producing content for Facebook, Instagram, YouTube and other video platforms, they need better insights into what works and what doesn’t.
In our #MetricShift chat on Friday, July 21, starting at 1 p.m. ET / noon CT / 10 a.m. PT, we’ll preview our upcoming online panel on how to get better video metrics. The free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves.
The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift; and will include special guests Andrew Goldstein, sports content executive at Marquette Wire and features reporter at Planet Princeton; Erin Supinka, Assistant Director of Digital Engagement at Dartmouth College; the students of Marquette University’s Social Media Analytics and Measurement class; and Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant.
A Storify recap is posted below.
Tim Cigelske (@cigelske) is the Associate Editor of MetricShift. He has reported and written for the Associated Press, Milwaukee Journal Sentinel, Budget Travel, Adventure Cyclist and more. Today, he is the Director of Social Media at Marquette University as well as an adjunct professor teaching media writing and social media analytics.