RJI Futures Lab Update #108: Video Tools Multipop and Bcast

This week we explore an online tool for adding interactivity to video, and another platform for streaming live video from smartphones.

PART 1: Interactive video with Multipop

Rather than overlaying additional content on top of a video, a start-up called Multipop offers an interface for adding polls, links and other material alongside a video, with elements timed to appear at specific moments. Chief Executive Officer Josh Lamb explains how the result can change a viewer’s experience.
Reporting by Daniel Shapiro and Reuben Stern.

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PART 2: Streaming video via Bcast

Bcast is a live-streaming platform that enables video to go directly from a smartphone to other mobile devices, Internet TVs and the Web. We find out from founder and Chief Executive Officer Michael Hodge how it works and how it differs from other mobile streaming platforms.
Reporting by Tim Leible and Reuben Stern.

[To skip directly to this segment in YouTube, click here.]

Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad appto watch the show wherever you go. You can also sign up to receive email notification of each new episode.