1. Fusion hires Alexis Madrigal of TheAtlantic.com to bolster tech coverage (Ravi Somaiya / The New York Times)
2. Adobe’s e-book reader sends your reading logs back to Adobe—in plain text (Sean Gallagher / Ars Technica)
3. Enough with the manifestos about the future of news, let your product do the talking (David Cohn / Poynter)
4. Omnicom advises marketers to move 10% to 25% of TV ad dollars to online video (Suzanne Vranica / The Wall Street Journal)
5. Shorthand launches storytelling tool aimed at freelancers (Abigail Edge / Journalism.co.uk)
6. Longer stories draw more attention, but with diminishing returns (Lucia Moses / Digiday)