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    Categories: Legacy Media

Photos: Location, Highlight, Cyborgs Top SXSW 2012’s Buzz List

Click to read all SXSW coverage

Every March, the city of Austin, Texas, welcomes the world for its annual South by Southwest Festival, otherwise known as SXSW. The festival consists of three parts: SXSW Interactive, a four-day geekfest for the Internet community; SXSW Film, ten days of international cinema programs; and SXSW Music, a four day non-stop celebration of live music.

The Interactive section, known as SXSWi, is legendary as a place to look for the next big thing and this year was no exception. (Writer Linda Holmes put it this way in a piece for NPR: “It is a place that is acutely aware that your business model probably went out of date while you were in a panel talking about it.”)

The big buzz in 2012 was again, location, location, location, with the app Highlight — which connects you to who is physically around you — at the top of the the buzz meter. But also on the radar were homeless hotspots, and a wide-ranging conversation centered on: how much technology is too much?

Below is a recap of SXSW Interactive 2010 by Vancouver-based photographer Kris Krüg. Click on any photo to see its caption.

Kris Krug :Kris Krüg is a designer, writer, photographer, and webmonkey based in Vancouver, British Columbia, Canada. Constantly challenging himself by shooting diverse subjects from emerging rock bands to dot-com execs, Kris uses his engaging personality to break down the barriers between lens and subject. Kris is a fervent evangelist for open culture and Creative Commons licensing and frequently speaks at conferences and the media about the blurring lines between pro and amateur, shifting copyright standards and using technology to promote and share artistic work. Kris realizes art isn't created in a vacuum and a vibrant community is key for culture to flourish. With this in mind, he organizes photowalks and workshops for newbies and veterans alike to encourage knowledge sharing and collaboration.

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