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Top 5, August 4, 2011

  1. Facebook switches to TV-style metrics
    Nielsen rolling out online system based on TV’s gross rating points
  2. Yahoo ups clicks with algorithm that predicts what people want
    Clicks increased by 270 percent
  3. White House gets LinkedIn
    Allows users to submit questions on job creation
  4. Who has the most engaged followers on Twitter?
    NYTimes has the largest but least action-oriented following
  5. Study: Online video reinforces TV viewing
    Users are also open to ads on apps in exchange for a free service
Kristilyn Whigham :Kristilyn Whigham is currently seeking a Master's degree from Georgetown University in political journalism. She has interned in a range of media outlets including The Root, CNN Presents, ABC News, and most recently First Lady Michelle Obama's office. Kristilyn also founded "The Political Girl":http://www.thepoliticalgirl.com/, a blog dedicated to covering political women.

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