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    Categories: Culture

4 Minute Roundup: Hard News Pays More than Celeb Stories?

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

In this week’s 4MR podcast I look at new research from Perfect Market that shows news sites earning more “revenues per thousand page views” (RPM) for serious stories about immigration and Social Security than stories about Lindsay Lohan. Is this finally proof that hard-hitting journalism will pay off online? I talked with Perfect Market exec Sheigh Crabtree to learn more about the study and how Perfect Market helps publishers get more value out of their archives.

Check it out:

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Listen to my entire interview with Sheigh Crabtree:

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here’s the findings on RPM from Perfect Market:

Here are some links to related sites and stories mentioned in the podcast:

Traffic Bait Doesn’t Bring Ad Clicks at NY Times

The 10 Most Valuable News Topics Of Summer 2010 at Business Insider

Hard news brings in more revenue than celebrity news, according to Perfect Market at Editors Weblog

Quality journalism translates into higher CPMs at Marketing Vox

Hard News Pays Better Than Fluff — or Does It? at GigaOm

Celebs Are Loud, But Hard News Pays at CJR

Perfect Market’s Vault Index Summer 2010 at the Perfect Market blog

Also, be sure to vote in our poll about how you would describe the iPad:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

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