In the search for new business models for community news sites, many experimental advertising platforms have been used. MinnPost has its Real-Time ads widget. Printcasting is trying out MediaBids. And Spot.us is planning something called Community-Centered Ads, where people could view an ad or fill out an advertiser’s survey in exchange for credits they can use to pay for original reporting. So here’s a question to Idea Lab bloggers and readers: What other experiments have you seen in local sites running advertising that’s beyond the norm? What is working and what has failed? Share your thoughts and observations in the comments below, and hopefully sharing intelligence will help all involved.
- 10 years ago
Mark Glaser
Categories: Uncategorized
What Kinds of Experimental Ads Are Local News Sites Using?
Tags: advertisingbusiness modelminnpostprintcastingspot.us
- Related Post
- MediaShift Launches New Peer Group Trainings for Publishers
We know that our MediaShift community likes learning new things. That's why we have always…
- 5 Key Points for Journalism Educators Who Want to Teach Online
If you’re transitioning to teaching students online, then you’re possibly in one of two camps:…
- Why Texas State’s Digital Media Degree is Attracting Female Students
One year ago, I wrote an article for MediaShift about our new undergraduate degree in…