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    Categories: Online Video

Lively Roundtable Discussion on Making Compelling Online Video

When I launched MediaShift in early 2006, I wanted to go beyond writing about all the trends in online media — blogging, podcasting, online video, etc. — and actually do those things myself. Walk my talk. I recently launched the 4-Minute Roundup audio podcast, and today I’m launching a new monthly video roundtable called 5Across that will include 5 people (plus me) in discussion, face to face, about one big topic related to new media.

My goal is to create a comfortable setting for the roundtable, in a spacious place in San Francisco, giving participants the drinks (alcoholic or non) of their choice. The first show was taped last Monday, and the topic was how to make compelling online video. Not so ironically, my goal was to make 5Across compelling video, so there are some interesting moments when people talked about B-roll video (which was used in the edits here), or talked about high-end or low-end video productions. I think 5Across lands somewhere in between those.

Here’s quick rundown of the guests on the first show — kind of a “beta show” — of 5Across:

Veronica Belmont: Co-host of Revision3’s tech-centric show, Tekzilla, and Qore on the PlayStation Network. She hosted several other online video shows and podcasts, including Mahalo Daily, Buzz Out Loud, MP3 Insider, and Crave. She also created tech video content for CNET TV, including the popular series Prizefight. You can follow her exploits on her blog.

Mark Day: He’s the Comedy Content Manager at YouTube. He is responsible for supporting the comedy community on YouTube by tracking humor trends, identifying top users, featuring original videos, and developing contests and programs to foster the creation of quality comedy content. Prior to joining YouTube in January 2008, Mark was an well-known “YouTube comedian“http://www.youtube.com/markdaycomedy” and one of the first content creators to participate in YouTube’s User Partner Program. Prior to his career in online video, Mark was an advertising copywriter and a music magazine journalist.

Eric Elia: He’s vice president of professional services for Brightcove, a platform for professional video content online. He has worked on projects for media companies such as Lifetime, Showtime, Conde Nast, Time Inc. and the New York Times. Previous to that, he developed the video hub “The Fan” for Comcast, and worked at The Feed Room and @Home.

JD Lasica:He’s a social media strategist, entrepreneur, citizen journalist and author. He runs Socialmedia.biz, a news site and enterprise that offers consulting, training and video services to major companies and smaller organizations. JD was co-founder and editorial director of Ourmedia.org, the first video hosting and sharing site. His 2005 book “Darknet” explored the emerging media landscape.

Irina Slutsky: She has a background in doing hard news journalism, and wrote for the reborn Red Herring magazine. She co-founded and hosted Geek Entertainment TV, interviewing people at parties, industry events and happenings. GETV was picked up by PodTech, where she worked for about a year, before going back to doing the show independently.

I’ve sliced up the show into chunks so you can pick and choose the sections that interest you below. If you want to watch the entire show, with all the chunks below mashed together, start here (this longer version will be offered as a video podcast eventually):

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

View Comments (2)

  • this is so interesting. I would love to ask these people what are their top three favorite online videos, and can they send their links to these. what are the actual videos that they think exemplify best practices?

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