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    Categories: Culture

MediaShift Looking for ‘Embeds’ at Newspaper, Radio, TV

As the redesign and revamp of the MediaShift site continues apace, I am looking for a few good folks to serve as correspondents for MediaShift, so I can get better insight into industries or worlds that I cover only occasionally. My hope is that with a group of 10 to 15 correspondents, I’ll be able to give my community of readers and contributors more food for thought and interaction.

One idea I am pursuing is having “embedded” bloggers who are in the midst of change at a media organization or institution. Rather than being embedded reporters in a war zone, they would be embedded bloggers in the swirl of change that is happening at a rapid pace in mainstream media outlets. Here’s what I would want:

> Honest accounts of what’s going on at that workplace — both the good and bad of technological change.

> A buy-in from the organization itself for the embedded blogger, allowing the person to be honest in their assessment. Or, if that’s not possible, then the correspondent would have to have a comfort level at writing reports anonymously.

> Correspondents who have been in the organization for some time, so they can compare how things are with how things were.

> Regular “change diaries” telling first-person accounts of life within a news organization as it’s changing. These can be in text, video or audio — or a combination of formats.

Ideally, I would like to find correspondents who are working at newspapers, TV stations, radio stations, magazines, book publishers, PR firms, Hollywood studios and music labels. I already have a journalism school student lined up to give “embedded” reports from that school.

I would expect the person to write about twice a month, at 800 to 1000 words per report. I am also looking for correspondents who can cover the following fields, but who don’t have to be “embedded” in the industries:

> Politics
> Online video
> Virtual worlds
> Mobile media
> Podcasting
> Photography
> Legal issues [thanks to Rich, in comments]

If you are interested in becoming a MediaShift embed or correspondent, please use the Feedback Form on the site, which goes directly to my email in-box. Tell me why you think you’d make a good correspondent, and include a link to your blog (if you have one).

Any ideas or critiques on how this new feature for MediaShift would work out (or not) are welcome in the comments below.

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

View Comments (3)

  • One thing that isn't in your list is a legal reporter who is willing to do a roundup of litigation and lawmaking.

  • I am extremely interested in being a correspondent. I am the director of content at VoterWatch (www.voterwatch.org/blog).

    Billy Hallowell

  • I am a Liberian journalist. I am interested in contributing stories from West Africa especially Liberia to your institution. How do we go about doing it?

    Prince Collins
    Phone: +2316-518-296

Comments are closed.