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Top 5 Week Sixty-Four

  1. Wikipedia
    Wiki more popular than online buying or dating
  2. YouTube ads
    Will viewers wait through 30-second spots?
  3. MSNBC-of-the-Future
    “Checkbox journalism”:http://scripting.wordpress.com/2007/04/23/scripting-news-for-4232007/#comment-54810 helps you skip overkill stories
  4. SD/HSC
    New acronym for online shoe-leather reporting
  5. MapLight.org
    Mash-up site helps track money and politics
Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

View Comments (1)

  • "Will viewers wait through 30-second spots?"

    I won't. I waited through a 15 second preroll ad yesterday and was checking the time 5 seconds in. The thing is, if you put an ad on each clip, that's a lot more ads than on television.

    I think going for 3 to 5 second prerolls could open up some creativity and keep viewers on board.

    30 seconds? I'd stop using their videos in my blogs and would start to consider removing older ones that aren't crucial.

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