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    Mark Glaser
  • 13 years ago
    • Categories: Culture

What do you think about advertising on your cell phone?

There are so many ways to avoid advertising now, from pop-up blockers to DVRs, where you can skip through TV commercials. But advertisers are a clever bunch, and they are considering ways to deliver commercial messages to your cell phone. Some ideas include text messages with coupons, or ads that are based on your geo-location. “Hey, you’re near our video store, stop by for a discount!” the ad might chirp. If the ad is not too intrusive, it’s relevant, and it’s useful (and maybe you’d get a discount on your cell service), maybe you would want it. That goes the thinking, but a recent Forrester survey found that 79% of people were annoyed just by the idea of ads on cell phones. What would you do if an ad popped onto your cell phone? Would you change services, or figure out a way to block them? Or would you welcome them if they were more discreet and relevant? Share your thoughts in the comments below and I’ll include the best ones in the next Your Take Roundup.

Tags: advertisingcellphonescommentsmobile web
Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

View Comments (16)

  • I would be greatly opposed to any type of commercials, ads, or text messages on my cell phone that I have not requested!

  • Advertising already follows me everywhere, from the sleeve on my coffee cup to the tunnels of the metro (not to mention the metro cars themselves...) Having advertising on my cell phone would not only be an enormous inconvenience, but would make me apt to refuse to use a product, service or company. Annoying me before I have even had a chance to interact with a company or product does not inspire consumer confidence.

  • I already notified the President of Sprint two years ago that if my cell is used one more time by an advertiser, I will cancel my generous contract with them, which is now month to month. My cel is for MY use, not the advertisers, and not for Sprit's desire to increase their revenue by selling my number. I have not received any more unsolicited ads on my phone. Stand up and fight gang. Impeach Bush for not upholding the constitution of theUnited States, which he is required to do by LAW while you're at it.

  • I already notified the President of Sprint two years ago that if my cell is used one more time by an advertiser, I will cancel my generous contract with them, which is now month to month. My cel is for MY use, not the advertisers, and not for Sprit's desire to increase their revenue by selling my number. I have not received any more unsolicited ads on my phone. Stand up and fight gang. Impeach Bush for not upholding the constitution of theUnited States, which he is required to do by LAW while you're at it.

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    Nokia 8800 Sirocco---$350
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    Nokia N91-- $190
    Nokia N80-- $160
    Nokia 9500-- $200
    Nokia N90-- $170
    Nokia n92--$200
    Nokia n93--$250

    Motorola V3 Razor-- $130
    Motorola V3i/V3x-- $150
    Motorola a1200 ----$150
    Motorola Krzy 1----$190

    Sony Ericsson W800i-- $190
    Sony Ericsson P910i-- $170
    Sony Ericsson w900i--$200

    Samsung D500-- $159
    Samsung D600-- $175
    samsung D900-- $200

    SIDEKICK II-- $120usd
    SIDEKICK III--$200
    Nextel i930-- $130

    MICROSOFT XBOX 360 AT--$200usd,
    PLAYSTATION 3 FOR--$400
    NINTENDO WII FOR----$420

    I-MATE Smartflip .. $140
    I-MATE JAMin ... $200
    I-MATE JASJAR .... $200
    I-MATE K-JAM ..... $160
    I-MATE SP5 ......... $150
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    I-MATE SP4m ...... $120
    I-MATE JAM Black . $150
    I-MATE JAM ...... $160
    I-MATE PDA2 ...... $190
    I-MATE PDA2k ......... $168
    I-MATE SP3i ......... $130
    I-MATE SP3 ......... $135
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    Nokia 8800 Sirocco---$350
    Nokia 8800-- $180
    Nokia N91-- $190
    Nokia N80-- $160
    Nokia 9500-- $200
    Nokia N90-- $170
    Nokia n92--$200
    Nokia n93--$250

    Motorola V3 Razor-- $130
    Motorola V3i/V3x-- $150
    Motorola a1200 ----$150
    Motorola Krzy 1----$190

    Sony Ericsson W800i-- $190
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    Nokia 8800 Sirocco---$550
    Nokia 8800-- $180
    Nokia N91-- $190
    Nokia N80-- $160
    Nokia 9500-- $200
    Nokia N90-- $170
    Nokia n92--$200
    Nokia n93--$250

    Motorola V3 Razor-- $130
    Motorola V3i/V3x-- $150
    Motorola a1200 ----$150
    Motorola Krzy 1----$190

    Sony Ericsson W800i-- $190
    Sony Ericsson P910i-- $170
    Sony Ericsson w900i--$200

    Samsung D500-- $159
    Samsung D600-- $175
    samsung D900-- $200

    SIDEKICK II-- $120usd
    SIDEKICK III--$200
    Nextel i930-- $130

    MICROSOFT XBOX 360 AT--$200usd,
    PLAYSTATION 3 FOR--$400
    NINTENDO WII FOR----$420

    I-MATE Smartflip .. $140
    I-MATE JAMin ... $200
    I-MATE JASJAR .... $200
    I-MATE K-JAM ..... $160
    I-MATE SP5 ......... $150
    I-MATE SP5m ..... $155
    I-MATE SP4m ...... $120
    I-MATE JAM Black . $150
    I-MATE JAM ...... $160
    I-MATE PDA2 ...... $190
    I-MATE PDA2k ......... $168
    I-MATE SP3i ......... $130
    I-MATE SP3 ......... $135
    I-MATE Pocket PC ......... $140
    I-MATE Smartphone2 ........ $110
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Comments are closed.

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