MediaShift Training Network

New Network to Help Support Newsrooms with Hands-On Trainings

Because of the fast pace of change in the digital media business, many professionals, faculty and students are falling behind and need a way to stay up-to-speed on the latest tools, techniques and best practices. While many in-person and online services offer some solutions, there isn’t a well known one-stop shop that will combine in-depth on-site training with online training, one-on-one consulting and even peer group training. The MediaShift Training Network (MTN) offers customized solutions to meet the needs of media organizations, schools and individuals who want to stay abreast of the latest innovations in media. MTN is powered by Penny Press Digital.

Range of Services

On-site training: These include one hour, half day, full day and multi-day trainings on-site at a news organization, educational institution or other organization to give specific trainings in a group setting. Can include presentations, exercises and breakout work and discussions, as well as “office hours” for those who need one-on-one help. Trainers could also help consult on projects and attend news meetings.

Online training: These could run from one-hour trainings, to a weekly series, to a certificate course, and could be live or asynchronous. Could be custom-made for a group or team, or general training that is relevant for multiple newsrooms.

Hybrid training: These would combine some form of online training with an in-person training. That would help people go deep on a topic in person, and then try exercises and beyond on an ongoing basis to keep up on the topic.

One-on-one training: These are individualized trainings for higher level managers to go over strategy and revenue-generating activities. Could take place on site in-person or over the phone or on web conference. High touch and customized for each client.

Peer group training: Creating groups of people in similar jobs to help support them on specific topics over a year or set time period. Could include leadership support for CEOs at non-profits or others who need to share intelligence, while giving each other needed support. Would have top-notch facilitator to keep discussions focused and on track. Likely charging monthly or annual fee.

Serving Schools

MTN offers custom solutions for journalism and communication schools, community colleges and high schools who desire better digital instruction and up-to-date skills. We can come to your school and run boot camps for faculty and teachers, help update your curriculum, provide office hours for student media leaders, and run in-person and online trainings for students. Let us bring a much needed digital boost to what your school offers. Trainers in our network work at the top schools in the country and have great experience in keeping students in the know about the latest media innovations.

Sample Rates

Here are rates for some typical trainings offered:


> Half day: 8 a.m. to noon (or corresponding timeframe). Four-hours of hands-on workshop training. Two 10-minute breaks. Rate: $2,500.

> Full day: 8 a.m. to 5 p.m., 6 hours of trainings and two hours of one-on-one office hours. One-hour lunch break. Rate: $4,500.

> Two-day training/consulting: Attend news meetings, help develop projects one-on-one, do group trainings as designated by client. Rate: $7,500.

Client would cover all travel, meals and incidentals for trainer.


> One hour online training for up to 500 people in a newsroom on one topic: Rate: $1250.

> Three hours of hands-on training for up to 500 people in a newsroom on one topic. Rate: $3500.

> Full day of six hours of training with multiple trainers on different topics. Rate: $6500.

Peer Groups

> Create an ongoing peer group of people at many newsrooms so they can teach each other. They meet on Zoom once per month with ongoing communication on Slack or email. A group of 15 to 20 people doing the same job would make an ideal peer group. Rate: $800 per month per group.

Note: These are sample rates and will vary based on a number of factors, including topics, logistics and more.

Potential Topics

Platform tools: Google, Facebook, Twitter, Snapchat, etc.
Diversifying revenue streams
Data visualizations, data mining
Digital security / newsroom security
Building memberships
Leadership development
Verification / fact-checking tools and workflows
Visual design
Analytics and metrics
Spatial journalism
Trauma coverage
Audio / podcast production
Video production
Sensor data
Social media
VR / AR / 360 video / immersive journalism
Coding / programming
Grant funding


The MediaShift Training Network is a partnership between Mark Glaser, founder of MediaShift, and Mike Reilley, trainer and educator extraordinaire (pictured at left) with Penny Press Digital and the SPJ / Google Network.

Trainers for the network are experts in their field and located around the country for easy travel to your newsroom locations. They are people with experience working in newsrooms, training professionals and students, and recognized as leaders in the field.

Mike Reilley is co-founder of and trainer in the MediaShift Training Network. He is also an SPJ digital trainer who has taught Google News Initiative tools to more than 4,500 journalists and educators in the past three years. When he’s not on the road doing trainings, he teaches data and multimedia journalism at the University of Illinois-Chicago, where he is a visiting professor. A former reporter at the LA Times and web editor at the Chicago Tribune, Mike served for 13 years as a faculty member at Northwestern, Arizona State University and DePaul University, teaching digital journalism to hundreds of students and professional journalists. He holds journalism degrees from the University of Nebraska-Lincoln (undergrad) and Northwestern University (masters). Mike founded and updates the research site The Journalist’s Toolbox ( for SPJ and runs the Chicago data site, The Red Line Project ( Follow him on Twitter @journtoolbox and email him: [email protected]

Mark Glaser is co-founder of the MediaShift Training Network, and is the former executive director and founder of MediaShift. He is an award-winning writer and accidental entrepreneur, who built MediaShift from a one-person blog to a media company with events such as private roundtables between platforms + publishers, and weekend hackathons; the weekly MediaShift Podcast; and digital trainings. You can follow him on Twitter @mediatwit.

Victor Hernandez is a digital journalism strategist and industry thought leader with keen eyes and full attention focused on the big picture of the rapidly changing news economy. Currently working closely with news media startups on strategic initiatives and product development, Hernandez brings more than two decades of professional experience from leading-edge newsrooms, journalism education programs, and technology startups. He also serves on the national board of The Society of Professional Journalists.

Amy Schmitz Weiss

Amy Schmitz Weiss is a veteran media professional who has worked in the news industry, business development, marketing analysis, and account management. She is now an associate professor of journalism at San Diego State University. Her research and professional interests lie in the areas of innovative digital technologies for the journalism profession. She does training in spatial journalism, sensor journalism, and digital security to name just a few.

Amara Aguilar is a digital journalism professor at USC Annenberg School for Communication and Journalism. She teaches journalism for mobile/emerging platforms, social media, visual journalism, and interactive design, among other courses. Amara has written for the LA Times, CNN and other outlets. She has worked as a designer, visual journalist, reporter, social media engagement producer and consultant.

Robert Hernandez, a.k.a. WebJournalist, has made a name for himself as a journalist of the Web, not just on the Web. His primary focus is exploring and developing the intersection of technology and journalism – to empower people, inform reporting and storytelling, engage community, improve distribution and, whenever possible, enhance revenue. He is an Associate Professor of Professional Practice at USC Annenberg, but he’s not an academic… he’s more of a “hackademic” that specializes in “MacGyvering” digital journalism through emerging technologies. His most recent work includes Augmented Reality, Wearables/Google Glass and Virtual Reality — he and his students produce VR experiences under their brand: JOVRNALISM™. Their work has won awards from the Online News Association, Society for News Design, among others, and can be seen in The New York Times, NBC, NPR, ProPublica, USA Today and in their own iOS/Android app. He has worked for,,, La Prensa Gráfica, among others.

Andy Boyle is an award-winning journalist, technologist and slow-running half-marathoner. His work has been in Esquire, NBC News, The Chicago Tribune, The Boston Globe, and The New York Times Regional Media Group, where a project of his was cited in the 2012 Pulitzer Prize for Breaking News. He’s currently building and guiding major technology decisions for Axios, a media startup. His first book, “Adulthood for Beginners: All The Life Secrets Nobody Bothered To Tell You,” was released by Penguin Random House in 2017 to rave reviews. A long-time journalism trainer and former college part-time faculty member, he lives in Chicago with his way too fluffy cat.

Darryl Holliday is a journalist and media entrepreneur based in Chicago. He’s the co-founder and News Lab Director at City Bureau​, a civic journalism lab based on Chicago’s South Side. In 2011, Darryl co-founded Illustrated Press, a media production collective covering urban issues with comics, sequential art and traditional reporting. He’s been cultivating and supporting innovative approaches to media coverage, newsroom diversity and civic engagement ever since—formerly as a beat reporter for DNAinfo Chicago and the Chicago Sun-Times and a producer at the Invisible Institute.

Damon Kiesow is the Knight Chair in Digital Editing and Producing at the Missouri School of Journalism. He is a digital media pioneer who specializes in aligning storytelling, innovation and business strategies. He has focused his career on energizing newsroom practices and business strategies with emerging technologies. He most recently served as director of Product for McClatchy in Raleigh, North Carolina, working with a chain of local media companies from California to Pennsylvania. While there he reorganized the Product group to better align business goals with reader needs and created the company’s first Product Design and User Experience Research team.

Elia Powers, Ph.D., is an assistant professor of journalism and new media at Towson University. He teaches courses such as multimedia reporting capstone, mass communication research (data journalism focus), sports journalism, news editing, and media and politics. As a journalist for more than 15 years, he has covered media, higher education, health, business, politics, sports, the environment and the arts for publications such as The Los Angeles Times, Inside Higher Ed, The St. Louis Beacon (now St. Louis Public Radio), MediaShift and American Journalism Review. He holds certificates in data-driven and multimedia journalism.

Regina McCombs is the senior fellow for visual journalism at the Hubbard School of Journalism and Mass Communication at the University of Minnesota. Previously, she was the Senior Editor for Visual News at Minnesota Public Radio. She came to MPR News from the Poynter Institute, where she taught multimedia, mobile and video journalism for five years. She was senior producer for multimedia at in Minneapolis, coordinating multimedia coverage, shooting and editing video stories and producing major projects. Her journalism career began as a photographer and field producer at KARE-TV in Minneapolis. Winner of numerous Best of Photojournalism and Pictures of the Year International awards for multimedia storytelling, Emmys for her video and multimedia work, and an Eppy for the MPR team’s photography, she speaks regularly about finding new ways to tell visual stories on the Web and mobile platforms.

Tara Puckey is the Director of Strategic Initiatives at Radio Television Digital News Association (RTDNA) and Radio Television Digital News Foundation (RTDNF), cultivating and managing business partnerships, procuring grants, creating new development initiatives and other strategic endeavors. Prior to her position at RTDNA/RTDNF, she served as the Society of Professional Journalists’ (SPJ) Interim Executive Director, Associate Executive Director and Membership Strategist. Throughout her career, Tara has trained more than 1,200 journalists in effective leadership and worked with countless associations and journalism organizations to build strategic plans for a successful future. She has a journalism degree from Indiana University-Purdue University, as well as an MBA, and resides in Indianapolis with her husband and two daughters. Aside from associations and journalism, she loves craft beer, really good pens and teaching people how to be an effective, likable “boss of the applesauce.”

Samantha Sunne is a freelance journalist based in New Orleans, Louisiana. She speaks at conferences, universities and newsrooms around the world, teaching digital tools and tech literacy for journalists. Her work has been published by the Washington Post, NPR and Reuters, and recommended by the Poynter Institute and the Harvard Shorenstein Center on Media, Politics and Public Policy.

Dale Blasingame is an assistant professor of practice in the School of Journalism and Mass Communication at Texas State University in San Marcos, Texas, where he received the 2017 Presidential Excellence Award for Teaching. Blasingame is a part of the Digital Media Innovation faculty, and he teaches courses that introduce students to different aspects of how technology is changing journalism, media and marketing. Some of his classes include Advanced Social Media and Analytics, Drone Journalism, Web Design and Publishing, Fundamentals of Digital and Online Media, and Digital Entrepreneurship.

Steve Johnson is a photojournalist, technologist, professor and entrepreneur leading the charge in immersive storytelling across news organizations, non profits and universities. His company, SeeBoundless, works tirelessly innovating news gathering practices, rewriting university courses to include immersive storytelling and finding new ways for audiences to learn about the world around them. His work in 2018 with augmented reality news takes audiences across the globe by putting entire buildings and city blocks right in front of them using Apple’s ARKit technology – the first AR-driven journalism series ever. Working with fellow journalists to write the manual on immersive storytelling, he has developed standards and practices, ethics guidelines and tools that are used among news organizations and universities nation-wide. His stories can be found in the pages and websites of The Washington Post, Reuters, European Pressphoto Agency and The New York Times.

Brooke Van Dam, PhD, fosters partnerships with news organizations, non-profits, social good driven companies through SeeBoundless. The company are leaders in digital storytelling through the creation of short documentaries, 360 video and AR solutions for clients. In addition, she runs the education and research division which provides a variety of training for universities and organizations as well as looks at larger ethical issues in storytelling through research. Dr. Van Dam joined SeeBoundless after a post as faculty director and associate professor of the practice for the MPS Journalism program at Georgetown University. Her research interests have always been in the study of journalism and storytelling and the professional and ethical changes brought to them with the onset of new forms of technology. She received curriculum training from the Kennedy Institute of Ethics at Georgetown University.

A lifelong designer and entrepreneur, Chris Courtney has been either leading teams or launching new products at media and educational organizations for the past 20 years with notable stops at the Chicago Tribune, RedEye, Bloc, and Thinkful. In 2019, he broke away from the corporate world to create the design education startup,

To book your training today and learn more, contact Mark Glaser at [email protected] or call (415) 235-7838.

Main photo of Collab/Space Austin, by Mengwen Cao/Knight Center.

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