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    Media Metrics Roundup for November 1, 2017

    by Jason Alcorn
    November 1, 2017

    ICJF Study: Global Newsrooms Are Falling Behind in Analytics
    Jason Alcorn / MediaShift
    Less than half of analytics editors had experience with data analytics when they were hired.

    Turns Out The Flyby Reader Is More Valuable Than Often Thought
    Lucia Moses / Digiday
    New data from Parse.ly unpacks the bounce rate.

    Wondering Whether Online Engagement Is A Prerequisite Of Trust In The Media
    Adam Smith / Severe Contest
    The Economist takes a pass on engagement metrics and trusts editorial.

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    What Facebook Taught Us When It Destroyed Our Organic Reach
    Filip Struhárik / Medium
    Slovak publishers saw their reach collapse. But traffic levels remained unchanged.

    18 Experts Reveal Their Top Instagram Growth Hacks
    Jordan French / Social Media Week
    Tips from brands that publishers can steal.

    Twitter Submits to MRC Ad Measurement Audit
    Jon Lafayette / Broadcasting & Cable
    The audit will cover impression counts and video metrics, a step not yet taken by Facebook.

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    More From MetricShift

    Artificial Intelligence Is Coming for Publishers’ Analytics
    Jason Alcorn

    Stop Saying Pageviews Don’t Matter
    Nicole Blanchett Neheli

    5 Steps To Sharing Analytics Throughout The Newsroom
    Liam Corcoran

    WhereBy.Us Is Building Open-Source Analytics for Smaller Publishers
    Rebekah Monson

    How Metrics Became an Essential Part of ONA17
    Jason Alcorn

    Upcoming Trainings and Events

    Introduction to After Effects [TODAY]
    Instructor: Filmmaker Kylos Brannon

    How to Launch a Podcast [November 8]
    Instructor: Megan Calcote of the Educating Geeks podcast

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]
    MediaShift and West Virginia University

    How to Become a Mobile Ninja in the Field [Nov. 15]
    Instructor: Judd Slivka, mobile journalism professor

    Design Thinking: Story Design and Testing [Nov. 29]
    Instructor: Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University

    5 Tech Tools to Improve Your Reporting [Jan. 10]
    Instructor: Evan Wyloge of the Arizona Center for Investigative Reporting

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift and an independent consultant working with non-profits, newsrooms and philanthropy.

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

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    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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