DigitalEd: How Publishers Can Engage on Social & Drive Revenue

    by Dale Blasingame
    May 11, 2015
    The Art of Social Media. Graphic by MKH Marketing.

    Title: How Publishers Can Engage on Social & Drive Revenue
    Instructors: Dale Blasingame, Chuck Fishman, Mark Glaser

    Posting original content on social media and gaining from it

    Media and entertainment publishers face many unique challenges in today’s digital age. Fans are commenting, liking and reposting content at all hours of the day, across a variety of channels that don’t necessarily link back to your site (message boards, Twitter and even niche blogs to


    name a few!). So how do you distinguish your publications and content amongst “the noise?” How can you mine this rich media data to deliver a unique and contextual digital experience for each fan? You’ll see patterns of success from TV newsrooms that are posting native video to Facebook and seeing big returns from it.

    In this session, we’ll share a blueprint for how you can craft and implement a unified digital strategy that engages fans, increases exposure and drives incremental digital revenue.

    We’ll also cover:

    • How to create direct connections through online communities, popular social sites, fan profiles, comment boards and other forms of engagement
    • How your web producers and content authors can quickly assemble and distribute rich media content across numerous sites, social and mobile channels
    • Hear from newsrooms (both national and local) about how these tactics can help the business and create new revenue streams

    acquia-200x100 copy
    This free training is sponsored by Acquia, the digital experience company. Acquia’s digital innovation platform empowers market-leading enterprise organizations to move at the speed of the web, providing agility, integration and resiliency. All attendee emails will be shared with the webinar sponsor.


    • Presentation will be available to participants

    Who should take this training:

    Producers, journalists, editors, marketers, content creators and social media editors who are involved in engaging audiences on social media and driving revenues.

    Date and Time: June 17, 2015 at 1 pm ET / 10 am PT

    Price: FREE

    Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Registration for BigMarker is required.

    About the Instructors:
    Dale Blasingame is a lecturer in the School of Journalism and Mass Communication at Texas State University in San Marcos, Texas. He teaches digital journalism courses, including classes covering the fundamentals of digital media, web design and publishing, digital media entrepreneurship and social media analytics. Prior to teaching, Blasingame spent nine years as a TV news producer and won two regional Emmy awards.

    Chuck Fishman is the Director of Media Entertainment and Publishing at Acquia. He helps grow the company’s presence in the media industry and manages partnerships with existing media clients such as NBCUniversal, Fox Television, Universal Music Group, Time Inc, Emmis and countless others. He has a unique perspective on digital media given a background that spans content production (Wall Street Journal, CNET, Clear Channel), technology (Cisco, Official.fm) and music (George Clinton, Duran Duran, Blush).

    Mark Glaser is founder and executive editor of PBS MediaShift and Idea Lab. Glaser has written essays for Harvard’s Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication.

    Tagged: acquia chuck fishman dale blasingame engagement mark glaser original content revenues social media

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