Futures Lab Update #95: Digital Profiles via 360social; Behavioral Analytics via Trialfire

This week we look at a tool that reassembles scattered social media fragments and a code-free way to track behavior on individual Web pages.

PART 1: 360social

Built as a Web browser plugin, 360social could help reporters more quickly comb through someone’s digital trail across various social media platforms. We learn how the system works from founder Albert Dijkstra.
Reporting by Tim Leible, Reuben Stern and Rachel Wise.
[To skip directly to this segment in YouTube, click here.]

PART 2: Trialfire

Trialfire makes it possible to track specific behaviors on individual Web pages without writing any computer code. Co-founders Max Kremer and Michael Lieberman tell us how it could complement other analytics tools.
Reporting by Daniel Shapiro, Reuben Stern and Rachel Wise.
[To skip directly to this segment in YouTube, click here.]

For more information:

Trialfire also offers a plugin that automatically inserts the necessary code into all pages of a WordPress site.

A similar behavior tracking system is offered by Heap Analytics.

Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.