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    Photos: Location, Highlight, Cyborgs Top SXSW 2012’s Buzz List

    by Kris Krug
    March 16, 2012
    Amber Case, who gave the keynote address Sunday at South by Southwest in Austin this week, sparked a conversation about technology overload "as she explored the rise of the so-called cyborg.":http://sxsw.com/node/10804 All photos by Kris Krüg.

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    "It is a place that is acutely aware that your business model probably went out of date while you were in a panel talking about it." -NPR writer Linda Holmes
    Click to read all SXSW coverage

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    Every March, the city of Austin, Texas, welcomes the world for its annual South by Southwest Festival, otherwise known as SXSW. The festival consists of three parts: SXSW Interactive, a four-day geekfest for the Internet community; SXSW Film, ten days of international cinema programs; and SXSW Music, a four day non-stop celebration of live music.

    The Interactive section, known as SXSWi, is legendary as a place to look for the next big thing and this year was no exception. (Writer Linda Holmes put it this way in a piece for NPR: “It is a place that is acutely aware that your business model probably went out of date while you were in a panel talking about it.”)

    The big buzz in 2012 was again, location, location, location, with the app Highlight — which connects you to who is physically around you — at the top of the the buzz meter. But also on the radar were homeless hotspots, and a wide-ranging conversation centered on: how much technology is too much?

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    Below is a recap of SXSW Interactive 2010 by Vancouver-based photographer Kris Krüg. Click on any photo to see its caption.

    Tagged: amber case cyborgs geolocation highlight location sxsw 2012 sxswi technology

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