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    Categories: MusicShift

How do you think bands should make money?

With digital distribution and file sharing online, bands have been able to get their music in front of more fans than ever before. But because of file sharing and cheaper downloads, bands also might feel like they can’t make as much money by selling music and will often give away some MP3 tracks. In fact, Radiohead recently decided to let their fans name their own price for their new album. Many artists now figure they can make more money by playing live shows and through merchandise. What do you think? If the value of recorded music is going down, how do you think artists should support themselves? Would you pay to join a special fan club for bands or to get limited edition music? Share your thoughts in the comments below and I’ll run a selection of the best ones in the next Your Take Roundup.

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

View Comments (13)

  • Perhaps an annual membership to access all of the band's songs for the year (with authenticated but otherwise unmetered downloads).

    The yearly membership could yield significant rebates on various band products and show tickets (or live online events).

    The paying members should be given an opportunity to chat with the band members at least once.

    Just my 2 cents ; )

  • I'm old enough to remember Neil Young singing "This Note's for You," and I'm amazed at where the industry has gone since. Sometimes CDs are released simultaneously with ad campaigns the songs appear in. Ideally, I think the artists should be able to determine what they release free andwhat they release for sale. Limiting artist revenue to live shows and merchandise squeezes out studio dwellers, and there have been some fine bands that fit that description. With the explosion of video content (and great cameras at cheap prices) I think music will find a whole new revenue and audience channel in advertising, entertainment, advocacy, community, and whatever other channels the artists allow their work to grace. But I think that should be up to the artists. The downside to me is that music itself, standing on its own merits, seems in decline. Much of it is micro-niched and in oversupply. There used to be a generational divide with music. Now there are a million niches within each generation. Cultural consequences and zany hijinx may ensue.

  • The idea of rethinking the marketplace for music is an important one. Music is still the intellectual property of the artist, which means it still warrants some form of compensation for its exchange. Where the musician, poet, writer wants to sell his or her work, he or she must engage with a market. In the past, the music market has been limited by the exchange medium. The exchange of a single musical object - such as a CD - mean a deficit of that object in the distributor's stock. The exchange was tangible. Thus, the distributor's control over the product was great. Today, however, exchange of a digital musical "object" doesn't result in a deficit in the distributor's stock or in the exchange of a physical, controllable object. Digital artifacts are infinitely replicable and therefore hard to control. So what market model can support this limited control and infinite exchange? It is a difficult question. The suggestion of a per-license model of music exchange is interesting - certainly one with which Yahoo, eMusic and a number of other sources have had success. Perhaps allowing listeners to pay a flat fee through a third-party digital distributor that permits buyers to listen, replicate and distribute songs as many times as they wish is a new model to consider. This doesn't remove the distributor, it just changed the nature of the distribution role from producer to facilitator. What if bands could even specify certain songs for open license and others with limited license, so they still could retain some control over their product? Would it work? It's difficult to know what will work given continued innovation and evolution in the media market, but it is important to converse about it and try to establish new, appropriate models for exchange that incorporate, rather than fight, continued innovation.

  • Musicians and other artists should get paid for their work. The question is how much and by whom?

    Part of the challenge is that record companies had an artificially high price and weren't able to exploit the long tail.

    Now that distribution costs had been cut and marketing is easier to do than it used to be this cost can be more easily taken out. iTunes and the recent Radiohead launch showed the people were prepared to pay for the music, but the price point had to be right. Groups like The Bays make their money from live events and use their recordings as promotions for the live events.

    In terms of who should pay, Lenny Kravitz (Absolut Vodka) and Prince (Dail Mail newspaper) have shown that commercially funded music can work. Also interest in older formats like vinyl have proved to be a small but reasonable revenue stream in certain genres like dance music and jazz.

  • Shoving a majority of the revenue stream into live performances is isolating the concert-going public. Ticket prices are outlandish, as are their associated fees. I see a backlash from fans who can't or won't pay more than $20 to see a band. $20 for a couple hours of music is a fair price; $120 is not. Don't even get me started on the t-shirt prices. I've bought and screened tees for $7 each, so I know how much they cost. I can't imagine the discounts for volume producers.
    Touring is where it's at for musicians AND fans - the bands love to play, the fans love the whole experience of going to a show. The secret is to keep costs down and give the fans a break, creating loyalty that will pay for itself over and over again on subsequent tours.

  • I think bands should be paid by companies. As if a company like Coca Cola was taking over the roll of record label. Bands wouldn't have to pay back recording and touring fee because the company could use the bands songs in commercials as long as they are with company. Bands would be able to pocket the millions they make rather then paying a bank styled record label. Then the file sharing/free records wouldn't be an issue.

  • The statement you make that "the value of recorded music is going down" is interesting. Perhaps if the music were more valuable, relevant, meaningful and powerful...the perceived value would rise. Music is not immune from the powers of supply and demand. There are thousands of bands falling over one another to be the next "this" or the next "that". And the radio is full of monotonous, shallow pop tunes. No one seems to write songs about the world around them. It's all about the world in them instead. And that's just not interesting. Hence, there isn't a lot of perceived value. So one trick to increasing the money made by your music...is to increase the value of your music. Whoever says the "real money" is to be made at live shows obviously hasn't done a live show lately. Are you kidding me? The artists see very little of that scratch. And what self respecting band wants to run around ranting about the fact that they make more money from selling T-Shirts than they do from their music?
    Record companies aren't needed any more. And the days of artists taking a bunch of advances for recording and touring should be over. The only thing standing between good music...and profit...is promotion. Perhaps that's the last niche for record companies to occupy? Ultimately, music is a product. Like any product, it faces competition. But there is money to be made. I'm thinking the bucks lie in digital downloads of music files that have solid DRM tied to them.

    Anyone know how I can stop fans from giving free copies of my music (my product) away?

    Here's a place to find some high value music.
    "Man, This Is Gonna Be Tough"

  • i think the death of physical album sales will do wonders for the music industry. if people dont buy records and they actually like you..they'll see you live and pay. but all the talentless generic cookie cutter crap is weak live...so maybe it'll go away one day and only REAL groups will survive haha

  • Interesting looking back at this post from 2007, nearly 7 years later as the same question is still being asked by bands and their management today. Over the last seven years we have seen many new markets opening up for bands around the world in a wide range of audio-visual sectors in both new media and old media formats. Progressive media music companies such as the global media music company I co-founded, Audio Network, are increasingly working with bands and band members alongside the more traditional media music composers as the distinctions between production music and commercial music continue to blur. Don't overlook film & TV and even Youtube placement as a major source of revenue for your band when signing your record deals.

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