Tag: podcasts

by Meg Dalton

Think of it as the Y Combinator of public radio. Instead of churning out startup after startup, the NPR Storytelling Lab will apply the incubator model to its national programming and bring innovation to your ears, one broadcast or download at a time. National Public Radio (NPR) has been experimenting with storytelling techniques, tools and […] more »

by Anne Wootton

I love thinking about the future of audio. I feel lucky because we get to think about it all the time at Pop Up Archive. I started Pop Up Archive with Bailey Smith in 2012 to help journalists and producers do a better job wrangling digital audio (wrangling in this context = digitally preserving and […] more »

by Meg Dalton

Call it the “Serial” effect. Or maybe “the podcast revolution.” Or, better yet, the “golden age of audio.” Whatever you call it, it’s happening right now, before our eyes. Well, technically, in our ears. Once considered a niche medium, podcasts are making it into the mainstream, engaging audiences on a level that far surpasses more […] more »

by Meg Dalton

[View the story “Public Radio Gets Social with First-Ever Podcast Upfront” on Storify] Meg Dalton (@megdalts) is the associate editor of PBS MediaShift and Idea Lab. Disclosure: The upfront was organized by National Public Media along with WBEZ and WNYC. NPM offers sponsorship opportunities with NPR and PBS across on air, online, and mobile platforms. more »

by Andrew Whitacre

In my nearly four years here at the MIT Center for Civic Media, I’ve seen the rise of some great solutions to communications challenges. MailChimp and other email marketing platforms have made signing up and emailing friends and followers dead simple while avoiding the worst practices that lead to spamhood. Twitter not only works as […] more »

by Melissa Ulbricht

Prabhas Pokharel contributed research and writing to this article.

 For this post, we’d like to detail the different ways people and organizations are delivering audio content to mobile phones. Distributing audio content in this manner can help you reach new and increasingly mobile audiences. It can also be a great way to reach illiterate populations […] more »

by Anne-Ryan Heatwole

Those of us at MobileActive have written before about mobile giving during disasters, and the dramatic results these campaigns can have. But mobile giving can also be used for non disaster-related fundraising drives, and the popular public radio show “This American Life” is one of the latest organizations to embrace this trend. The weekly radio […] more »