Tag: audience

by Anika Anand

Why study your audience? Simply put, without audiences there would be no media. In other words, a news outlet can’t exist without an audience. A few weeks ago, I read a blog post written by Texas Tribune fellows Jake Batsell and Tim Griggs about how they’re studying the Tribune’s audience. In my still-evolving job description […] more »

by Sean McDonald

If some projections are correct, the world is only a year or so from a major milestone: some time in 2012, there will be one active mobile phone connection for every person on the planet. The question is no longer whether mobile phones will transform, well, everything, but how. At FrontlineSMS we’ve worked with our […] more »

by Alexander Zolotarev

I’m honored to share that an essay I wrote was selected by the International Olympic Committee for inclusion in the official book that was distributed at the Olympic Congress held in Copenhagen from October 3 to 5. This was a great opportunity, especially given our work on SochiReporter. Here’s an image of the book’s cover: […] more »

by Ryan Sholin

I’m not one for semantic arguments. There’s little-to-no practical value in deciding the names of things. (“User-generated content,” anyone?) But if you spend your days and side projects talking to journalists about interacting with their readers, you tend to look for the right words to get your message across. Or at least I do. Because […] more »

by Dan Gillmor

Scott Rosenberg, a former editor at Salon Magazine who’s writing a book on blogging, takes aim at a fact of life for people creating new media online: They have to find ways to be noticed: This is the way the Web works. If this (or any) blog were my primary focus, I’d be out there […] more »

by Paul Grabowicz

As disturbing as the recent numbers on declining print circulation and plunging advertising revenue at newspapers have been, less attention has been paid to ominous signs of a slow-down on the online side as well: – Most newspaper chains reported online revenue growth in single or low double digits this quarter, compared with growth rates […] more »