Embedded Report

Embedded Report
by Alfred Hermida

The young men and women entering university today are digital natives who have grown up in a world of Microsoft, Google and Apple. They have lived through a time when the Internet went from being a highly specialized system used by scientists to a ubiquitous utility that defines how they engage with the world. But […] more »

Check out MediaShift Sponsorship opportunities!


MediaShift delivers the best news on media and technology directly to your in-box.

Stay Informed

Get MediaShift Daily via Email

Follow us on Social

Who we Are

MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

If you're interested in submitting a guest column, see our guidelines here.

Reader Poll

There is no active poll.