Mediatwits

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Mediatwits
by Jefferson Yen

Outside of iTunes, Apple hasn’t had much of a presence in digital content and news. But that changed in a big way at the recent Worldwide Developer Conference, when Apple revealed it was replacing its Newsstand app with the News app, which would curate the news, while also using human editors. Could Apple do what […] more »

Mediatwits
by Jefferson Yen

After it was revealed Buzzfeed had deleted a post criticizing one of Dove’s ad campaigns there was speculation they had bowed to pressure from Unilever. All publications that make money from ad revenue have to face this question. What makes BuzzFeed different is how closely their own editorial resembles sponsored content. Take for instance, this […] more »

Mediatwits
by Jefferson Yen

As cable bills have soared, people have been considering how to cut the cord without losing access to the shows and sports programming they love. These days more and more people are opting out. Since 2011, the number of millennials on cable has dropped 20 percent. But it’s not just millennials; 125,000 people unsubscribed in […] more »

Mediatwits
by Jefferson Yen

Audio is having a moment right now. And it’s no longer just about public radio. Media companies such as the New York Times and Buzzfeed have their own podcasts, too. While podcasting has been around for more than a decade, it’s already had a first boom, bust and now boom again. Podcast networks such as […] more »

Business
by Jefferson Yen

What do BuzzFeed, Upworthy and Refinery29 have in common? Well, for one, they’ve raised millions in venture capital money, and they’re all getting deeper into the digital news business. Refinery29 is looking for a news director as they’ll soon be joining in the scrum to cover breaking news. Upworthy made its own news when they […] more »

Mediatwits
by Jefferson Yen

If you’ve ever been to Austin, Texas, then you know they like to keep things weird. And things have certainly been weird at this year’s SXSW. Marketers have turned to Tinder robots, protests against robots, and feline “tech correspondents” to try to make an impression at the ever-growing festival. Over the years, the importance of […] more »

Mediatwits
by Jefferson Yen

Many of us take for granted the efficacy of search engines in producing accurate results. Just try to remember what it was like browsing the web in the early aughts and you can see how much things have changed. It’s pretty clear that Google’s come out on top in the search engine wars. Even though […] more »

Mediatwits
by Jefferson Yen

Online comments sections – in their most ideal form – are supposed to be places readers could leave their thoughts after they had read an article. It was supposed to serve as a forum where civilized discussion could take place and would add value even after a piece was finished. Instead, we’ve all become more […] more »

Mediatwits
by Jefferson Yen

In journalism, it begins and ends with credibility. It’s what allows news organizations to rise above the noise of online chatter. Unfortunately, it seems that in the effort to chase traffic and capitalize on viral content, media companies are propagating misinformation far more often than they are debunking rumours. According to Craig Silverman’s report for […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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