Can the ugly, old comment section be turned into a positive new engagement metric for digital media?
A few smart people think so. Opinary, for instance, thinks that by replacing comments they can invent a new type of engagement metric. NRK is making readers answer a question before commenting to increase civility. But many sites are still throwing up their hands and saying, “I give up.”
In our #MetricShift chat on Friday, March 10, we will discuss comment metrics and how to measure what readers are telling us.
The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Simon Galperin, U.S. head of growth for Opinary; Andrew Losowsky, Project Lead for Mozilla’s Coral Project; Katie Steiner, Communications and Program Coordinator for the Engaging News Project; Ståle Grut, founder of NRK beta; and Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant.
A Storify recap of the chat is posted below: