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    Categories: DigitalEd

DigitalEd: How to Teach Media Entrepreneurship

Title: How to Teach Media Entrepreneurship

Instructor: Jan Schaffer, Executive Director, J-Lab; Entrepreneur in Residence, American University

A Primer for Building a Media Entrepreneurship Curriculum

A growing number of journalism, advertising and public relations students are starting their careers either in media startups launched by others or in entrepreneurial ventures they are starting themselves. What do they need to know? How do they identify a promising entrepreneurial activity? What should they expect if they work in a startup? What skills will they need to run their own startups? How can they create a business and not a hobby?

This course will provide fresh teaching ideas and resource links to journalism programs seeking to grow their media entrepreneurship offerings and to professors already teaching media entrepreneurship courses. Jan Schaffer has taught Media Entrepreneurship courses to graduate students at American University and graduate and undergraduate students at the University of Memphis.

What you’ll learn from this training:

  1. How to help students identify “jobs to be done” in the startup space.
  2. Ideas for key assignments for a semester-long course.
  3. Ideas for class speakers
  4. Video links for class segments

Handouts:

  • Sample syllabus and resource lists

Who should take this training:

  • #1 Professors teaching entrepreneurship classes or courses
  • #2 Deans and directors of journalism programs
  • #3 Those interested in developing online media entrepreneurship offerings

Date and Time: July 22, 2015 at 1 pm ET / 10 am PT

Price: $39

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Registration for BigMarker is required.

About the Instructor:

As J-Lab executive director, Jan Schaffer has run one of the nation’s most successful incubators for news entrepreneurs and innovators and is a leading thinker on the emerging new media landscape. A Pulitzer Prize winner for the Philadelphia Inquirer, she left daily journalism to lead pioneering initiatives in civic journalism, interactive and participatory journalism and citizen media ventures. She launched J-Lab in 2002 to help newsrooms use digital technologies to engage people in important public issues. The center has since funded more than 100 startups and pilot projects.

Jan Schaffer :Jan Schaffer is executive director of J-Lab: The Institute for Interactive Journalism and Entrepreneur in Residence at American University's School of Communication, Washington, D.C. She launched J-Lab in 2002 to incubate pioneering initiatives in civic journalism, participatory journalism and citizen media ventures. J-Lab has funded 100 news startups and collaboration projects. It has also awarded innovations in journalism, published major research reports and produced Web tutorials for digital media entrepreneurs. She previously led the Pew Center for Civic Journalism, a $14 million initiative that funded more than 120 pilot news projects to engage people in public issues. She is a Pulitzer Prize winner for The Philadelphia Inquirer, where she worked for 22 years as a reporter and editor. She is a speaker, trainer, author, consultant and web publisher on the future of journalism. She teaches the Symposium in Media Entrepreneurship to incoming cohort groups in AUj's MA in Media Entrepreneurship program.

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