Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org.
FEATURED TRAINING
DigitalEd: How Publishers Can Engage on Social & Drive Revenue
June 17, 2015
Instructors: Dale Blasingame, Chuck Fishman, Mark Glaser
Media and entertainment publishers face many unique challenges in today’s digital age. Fans are commenting, liking and reposting content at all hours of the day, across a variety of channels that don’t necessarily link back to your site (message boards, Twitter and even niche blogs to name a few!). So how do you distinguish your publications and content amongst “the noise?” How can you mine this rich media data to deliver a unique and contextual digital experience for each fan? You’ll see patterns of success from TV newsrooms that are posting native video to Facebook and seeing big returns from it. In this session, we’ll share a blueprint for how you can craft and implement a unified digital strategy that engages fans, increases exposure and drives incremental digital revenue.
Price: FREE
MAY 2015
DigitalEd: How to Improve Audience Engagement and Digital Outreach
Join us for a one-hour training exploring audience engagement and digital outreach. You’ll learn strategies for engaging audiences and communities before, during and after the publication of a story, and how to measure the impact of your efforts. This session will also identify challenges journalists often face in engagement work, and offer resources for addressing them. This webinar is presented in partnership with the Donald W. Reynolds National Center for Business Journalism and will be taught by Rebecca Blatt, director of the Public Insight Network Bureau at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.
Date and time: May 19, 2015, 1 pm EST
Place: online
Price: $39
DigitalEd: iPhone Audio Reporting 101
The days of carrying recorders, microphones, and cables and cameras are gone – the smartphone is replacing bulky audio gear. #iphonereporting, as developed and practiced by Neal Augenstein, enables journalists and professional communicators to create and share content and engage with users on a variety of platforms from the field. This training will show how to use free and inexpensive mobile apps to record and edit audio (as well as video and photos) to creatively engage with audiences. Participants will be encouraged to use a variety of storytelling apps to communicate quickly and effectively.
Date and time: May 26, 2015, 1 pm EST
Place: online
Price: $39
Online Production for Writers and Editors
In this class, you’ll learn how to navigate and create content in a basic Content Management System, such as WordPress; crop, resize, and optimize photos, create graphics and enhance static text through basic HTML/CSS; understand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence; know which web technologies to follow and which to ignore; measure effectiveness and revenue potential through traffic and user engagement analytics.
Date and time: May 28-July 9, 2015; Discussions Thursdays 8-9pm ET, 6 sessions
Place: online
Price: $470
JUNE 2015
Mobile Media: Producing Visual Stories With the iPhone
This two-day certificate workshop provides all skills necessary for shooting quality video on your iPhone. We’ll take you through how to capture key moments from events, product launches, conferences and interviews to publishing on social networks or your website. You’ll work hands-on with experienced TV and online content producers to learn foolproof techniques for capturing professional looking videos on your iPhone.
Date and time: June 8-9, 2015, from 8:30 – 4:30 pm daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $825. Register before May 1, 2015 for a 10% discount.
Multimedia Storytelling Institute 2015
This intensive two-week program provides seminar style and hands-on training in essential skills for digital media production in a mobile first environment. The institute is ideal for journalists, editors, new media managers, media professionals, content marketers, communications and PR, educators and web producers, and is taught by world-class trainers, award winning multimedia journalists, storytellers and industry leaders.
Date and time: June 15-19 & June 22-26, 2015. This institute is two-weeks in length. Instruction is Monday through Friday, 8:30 am- 5:00 pm daily.
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $5,645. 10% early registration discount for registrations completed by May 15, 2015
UF CJC Summer Institute and Workshop
The University of Florida’s summer institute and workshop is a five-night and three-night media and communications camp where students are immersed into the world of journalism and communications. Starting this year, the camp will cover all disciplines offered at UF’s College: advertising, broadcast, journalism and public relations. Students will have a core storytelling class, hear keynote talks from industry leaders and select classes from our diverse curriculum.
Date and time: June 20-25, 2015, from 8:30 – 4:30 pm daily
Place: UF College of Journalism and Communications, Gainesville, FL
Price: $795.95. Register here.
JULY 2015
Summer Investigative Reporting Course
Over three weeks, journalists from around the world in various media platforms examine what investigative journalism is and how to conceive, research, and write such stories. The process involves recognizing when something should be a long-term project, basics for launching into the story, testing and retesting the hypothesis throughout the investigation, shifting direction when the reporting dictates that the story direction change, and initial techniques to use in getting started. Workshops will be taught on retrieving data from outside sources, analyzing the data and using tools to visualize it for readers; instruction will include locating and using public records found worldwide, utilizing financial documents, interviewing techniques, structuring an investigative story, using multimedia to support projects, writing and editing a long-form narrative, and more. We will hold exercises in computer labs within Columbia’s Journalism School to practice techniques, including use of programs such as Excel. This course is not intended for beginners and requires anapplication process.
Date and time: July 6-24, 2015
Place: Columbia University Graduate School of Journalism, 2950 Broadway, New York, NY 10027
Price: $7,500 (10% discount for Columbia Journalism School alumni and 5% discount for past Columbia Journalism Continuing Education students).
Data Visualization for Storytellers
Data Visualization for Storytellers is a two-day, hands-on certificate program focused on communicating complex information with visually appealing charts, graphs and maps. Participants will learn to create a clearer, more meaningful picture of complex information and publicly available data, tell stories with interactive maps, and create beautiful and effective graphs and charts.
Date and time: July 9-10, 2015, from 8:30 am to 4:00 pm daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $795. Early Registration Discount for registrations before July 5, 2015.
Podcasting: Telling Stories in Sound
In this two-day certificate earning course, you’ll learn the art of creating and producing distinctive audio podcasts. You’ll practice hands-on recording and editing your own podcast with direction from award winning radio journalist and podcaster, Ben Manilla.
Date and time: July 16-17, 2015 from 8:30 – 4:30 daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $725. Register before June 8, 2015 for a 10% discount.
Social Media For Content Creators: Brand Building, Content Strategy, Audience Engagement
This workshop offers comprehensive training on how to leverage the power of social media and storytelling to develop audiences, build trust relationships and drive engagement. Upon completion of this workshop, you will have developed an expanded strategic social media roadmap for creating engaging content across multiple platforms, have experience developing content that resonates with your audience and be knowledgeable on the latest social media tools and technologies.
Date and time: July 21-23, 2015, 8:30am – 4:30pm daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $1,450. Early Registration Discount of 10% before June 1, 2015.
AUGUST 2015
App Development Strategy and Marketing
As the app ecosystem continues to explode, many magazine publishers and content creators are still wrestling with app development and overall audience marketing and engagement strategies to ensure their app performs in an ever increasing competitive marketplace. This two-day certificate workshop will help you determine what app development strategy is the right fit for your organization with best practices for building and engaging your digital app audience.
Date and time: July 16-17, 2015 from 8:30 – 4:30 daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $865. Register before September 4, 2015 for a 10% discount.
More course listings are available at MediaShift’s DigitalEd, Poynter’s NewsU, Knight Digital Media Center Berkeley, Columbia Journalism School’s Continuing Education listings and Mediabistro.
Sonia Paul is a freelance journalist based in India, and is the editorial assistant at PBS MediaShift. She is on Twitter @sonipaul.