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Poll: What Will Happen to Tumblr?

The big news of the week is that mature Internet company Yahoo bought less mature Internet company Tumblr for $1.1 billion to get access to a ton of younger users but not a whole lot of revenues (yet). Yahoo CEO Marissa Mayer is saying all the right things about letting Tumblr be Tumblr and not trying to paste ads in every corner of the gazillions of blogs there. But then just how will she make back that $1.1 billion? It has to come from somewhere. That’s led Tumblr users to create all kinds of GIFs and protests against the buyout — just check out these Tumblrs tagged Yahoo. What do you think will happen to Tumblr? Will it tumble into uncoolness or get much needed parental supervision? If you’re a user, what are you dreading — or looking forward to? Vote in our poll or leave a comment with your extended thoughts.

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

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