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    Categories: MediaShift PodcastSocial Networking

Mediatwits #44: Social Media’s Role in Activism, Trayvon Martin; Pinterest’s Legal Drama

Rachel Sklar

Welcome to the 44th episode of the Mediatwits podcast, this time with Mark Glaser and the Rachel Sklar as co-hosts. Sklar is a writer and social entrepreneur, and is filling in for Rafat Ali. This week, we convene a special roundtable to discuss how social media is changing activism, in the wake of the Trayvon Martin shooting, in a backlash to Rush Limbaugh, and in many other cases. Our special guests include BuzzFeed CEO Jonah Peretti, Ohio State civil rights history professor Hasan Kwame Jeffries and Change.org’s Brianna Cayo-Cotter. How do activist campaigns go viral, and can they go too far?

Then we talk about the recent legal drama around social network Pinterest, where some copyright holders have been upset with use of their images. The social network recently changed its Terms of Service so it no longer had the right to sell the images of people who posted on the site. Plus, it now allows self-promotion. Special guest Steve Eder of the Wall Street Journal talks about the various copyright debates Pinterest has spawned in the legal community.

Check it out!

mediatwits44.mp3

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Jonah Peretti

Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

Here are some highlighted topics from the show:

Intro

0:20: Co-host Rachel Sklar en route to save Obamacare

1:35: Rachel: Social media activism is a gateway drug to real activism

3:30: Rundown of topics on the show

Social media makes activism contagious

4:40: Special guests Jonah Peretti, Hasan Kwame Jeffries, Brianna Cayo-Cotter

Hasan Kwame Jeffries

7:50: Peretti: Things spread faster now than ever before

9:20: Cayo-Cotter: 2 million people joining Change.org each month

13:30: Jeffries: The medium of information dissemination has changed

16:10: Rachel: Mainstream media now taking part in social media

18:00: How one woman spread the word about pink slime on Change.org

19:50: Cayo-Cotter: 2.2 million people have signed petition to prosecute Trayvon Martin’s killer

21:55: Jeffries: Social movements don’t just form online; they move into the streets too

Brianna Cayo-Cotter

Legal issues for Pinterest

23:40: Special guest Steve Eder

26:00: Eder: People uncomfortable with Terms of Service that allowed Pinterest to sell what they pin

28:00: Eder: Pinterest didn’t want people to self-promote, but backed off that idea

30:20: Rachel: The sharing issues are not much different than copyright issues with blogging years ago

More Reading

Trayvon case shows more blacks tapping power of social media at USA Today

Social Media: The Muscle Behind the Trayvon Martin Movement at Time

Steve Eder

The Power of Social Media in the Trayvon Martin Case at HuffPost

Prosecute the killer of our son, 17-year-old Trayvon Martin at Change.org

Spike Lee Apologizes for Re-Tweeting Wrong Address for Alleged Killer of Trayvon Martin at WSJ

How to Use Pinterest without Breaking the Law at WSJ

Pinterest Extends Olive Branch to Self-Promoters at WSJ

Inside the underground Pinterest spam rings turning your clicks into cash at Digital Trends

Click image below to see it at full size:

Weekly Poll

Don’t forget to vote in our weekly poll, this time about how social media is changing activism:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit. and Circle him on Google+

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

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