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    Categories: Events

OMMA Behavioral

Location: New York City

This Online Media Marketing Advertising conference, now in its fourth year, will explore how “behavioral” data is being defined in the media marketplace. It will evaluate how marketers sort through the torrents of user data points users; how segmentation methods fit within this increasingly complex “stack” of data, optimization, real-time matching and verification technologies; and how the new approaches are re-tooling some of the common applications of behavioral data for retail CRM, social network marketing, re-targeting and publisher ad programs.

> Conference website

Corbin Hiar :"Corbin Hiar":http://corbinhiar.wordpress.com/ is the DC-based associate editor at MediaShift and climate blogger for UN Dispatch and the Huffington Post. He is a regular contributor to More Intelligent Life, an online arts and culture publication of the Economist Group, and has also written about environmental issues on Economist.com and the website of The New Republic. Before Corbin moved to the Capital to join the Ben Bagdikian Fellowship Program at Mother Jones, he worked a web internship at The Nation in New York City. Follow him on Twitter "@CorbinHiar":http://twitter.com/corbinhiar.

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