Location: Key Biscayne, FL
What did we learn from the mobile’s first big holiday roll-out of apps, sites, CRM, couponing and m-commerce efforts and its first big year of investment? MediaPost’s Mobile Insider Summit brings together thinkers and practitioners in mobile marketing and media to share the real-world learnings from this first year in which mobile became a serious part of the marketing mix. Top marketing and agency executives will report on what worked and didn’t work in their most recent efforts, from leveraging mobile as a branding vehicle, to moving people into stores for that all-important holiday season.