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4-Minute Roundup: Apple’s iAds; Journo-Programming Degree

Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at Apple’s plan to enter mobile advertising with its new iAd platform. Apple has been known for hardware and software but has never handled ad sales before, and now finds itself squarely in competition with Google and AdMob in that arena. Plus, Columbia University announced a new dual journalism-programming degree. And I ask Just One Question to AdAge reporter Kunur Patel about her take on the new Apple iAd platform.

Check it out:

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Listen to my entire interview with Kunur Patel:

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

Apple Launches ‘iAd,’ Mobile Ad Platform for iPhone and iPad at ClickZ

Steve Jobs Promises Developers That Apple’s iAds Won’t ‘Suck’ and Will Make Them Money at MediaMemo

Apple’s iAd Not Game-Changing, but Will Move Market at AdAge

Apple Unveils New Ad Software for iPhone at Wall Street Journal

Apple Announces Mobile Ad Plans Thursday, and Google Can’t Wait to Tell the FTC at MediaMemo

Apple unveils iPhone OS 4.0 at CNET

Apple Unveils Ad Platform and Phone Software at NY Times Bits

Will Columbia-Trained, Code-Savvy Journalists Bridge the Media/Tech Divide? at Wired Epicenter

Columbia’s J-School Gears Up A New Generation Of Digital Media Geeks at Business Insider

Columbia Rolls Out Joint Journalism – CompSci Grad Program at FishbowlNY

New dual-degree master’s in journalism & computer science announced at Columbia University

Also, be sure to vote in our poll about what you think about ads on your mobile phone:

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

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