Newspapers online have always struggled with a consistent business model. There have been registration walls, paid content behind walls (including columnists and archives), and various ad schemes from paid search ads to classifieds to interstitial ads that bar entry. Many of the paid content ideas have fallen aside lately, with the boom in online advertising. NYTimes.com dropped its not-so-popular TimesSelect pay wall for its op-ed columnists, and Rupert Murdoch is leaning toward tearing down the Wall Street Journal Online’s paid wall as well. So the question remains: If online newspapers decide to rev up advertising, what happens if there’s a cyclical downturn in ads? What revenues do they rely on? What content would you pay for on a newspaper site? Older archives? Specialized news alerts? Customized feeds? Nothing? Share your thoughts in the comments below and I’ll publish the best ones in a future Your Take Roundup.
- 13 years ago
Mark Glaser
Categories: NewspaperShift
What content would you pay for (if any) on a newspaper site?
Tags: advertisingcommentsnewspapers
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View Comments (41)
Many of you recall that former conservative Eugene Mayor Jim Torrey ran for the Oregon State Senate in 2006 against Senator Vicki Walker. He lost, but it was one of the most expensive races in legislative history because his friends have very deep pockets and he has an incredible ability to appear moderate because he doesn’t let facts get in the way.
Thank you for this post..
I pay for older archives.
İt is very diffucult to answer. Bu i think it is new alerts.
I dont want to pay. But I want to earn.
i don't think i would pay anything for a newspaper site.
I would NOT pay for anything on a newspaper site
too.
i don't think i would pay anything for a newspaper site too.
I would NOT pay for any money on a newspaper site
the cost of them publishing online, and the bandwidth needed is more than covered with ads, and for very important local information I need to know I can always spend 50 cents now and then on the actual paper-printed version.