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    Mark Glaser
  • 13 years ago
    • Categories: Uncategorized

How much audience participation is right for a news site?

Because the established powers in the media industry have a history of setting the news agenda, it has taken a lot of urging and cajoling for them to start giving more power and control to their audience. And now we’re starting to see the flowering of experimentation on many big news sites, from the FirstPerson citizen media effort at MSNBC.com to the recent redesign of USAToday.com with reader comments and recommendations for each story. But in perusing all the feedback to that redesign, many complaints have already cropped up. “I tune in to sites like this to find out what informed journalists and editors think is important in the world today, not what Woody1 has to say about Ann Coulter,” says one anonymous commenter. “I don’t think the public interest is well served by this bottoms-up approach to journalism…Reader comments have a place on this site, but it should not be on the front page.” How far do you think major news sites should go with reader participation? Should comments be played up more or downplayed? Should all big news sites have forums for readers? Share your thoughts in the comments below and I’ll run the best ones in the next Your Take Roundup.

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

View Comments (3)

  • I think there is a sweet spot between sites like Digg and Newsvine and your traditional newspaper website that no one has really hit yet. USA Today deserves credit for trying to reach that sweet spot.

    I think the new USA Today potentially has the right mix of features but has been undone a bit by the site's design and architecture. It suffers from the "swap meet" approach that so many newspaper sites employ. I look at the site and my eye doesn't know where to go. It just seems messy, which is understandable given the scope of the site.

    With time and some tweaks to the site's design, I think this new site will serve its users well. I like the features but just wish it was pulled together a little better.

  • Readers have to be empowered to be active participants if they so choose. A dialogue is superior to a monologue, and now technology enables it at the largest scales. The challenge is site design and usability - can't turn off the readers that just want to passively consume...still the largest group for any media outlet. Certainly this can be done although USA Today didn't do a great job of it. USA Today also has very broad, shallow, objective, emphemeral content...hard to build engaged, passionate communities around that type of content, even if you put the right tools in the people's hands.

  • Do you think the news media has changed over time. By change I mean, how interactive has it become with the audience. Is this a growing trend, is it here to stay?

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