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    Categories: Weblogs

Video Blog Sellout::Rocketboom Nets $80,000 After eBay Auction


When Andrew Baron decided to use eBay to sell the first ads on his popular video blog Rocketboom, he was worried that no one would bite. But bite they did.

After Rocketboom’s 10-day auction, the winning bidder had the screen name of StarFinder5, and paid $40,000 for five ads to be produced by Rocketboom. Rocketboom also retains creative control of the ads. Baron told me that the winner was actually TRM, a maker of ATM and copy machines.

With all the attendant publicity around the eBay auction for ad space, Rocketboom ended up selling another week of ads to Earthlink for a similar price, netting the venture a tidy $80,000 for two weeks of ads. At this rate, the vlog could pull in more than $2 million if they sell out a full year of ads.

“We also sold our second week of ad space, similarly, to Earthlink for about the same price,” Baron told me via email yesterday. “We are trying to finalize a couple more [deals] early next week too. Pretty exciting!! So the first week of ads for TRM will run on March 6 to 10, and the Earthlink ads will run March 13 to 17. We did the deal with Earthlink outside of eBay. They wanted to bid but were having setup problems with eBay.”

Sometimes you wonder if a gimmick like an eBay auction will pay off more than once. In this case, it looks like Baron and his on-camera star Amanda Congdon (pictured above) hit the jackpot with many interested parties. It helps that their video blog reaches thousands of people using a unique distribution channel — the Internet and via TiVo. Rocketboom is the ultimate on-demand news spoof.

On Friday’s show, Congdon sat lounging on a couch, smug about closing the deal on eBay. But you can never tell how much she’s serious and how much she is laughing at herself.

“I do think 2006 is going to be a great year, because I think video blogs are going to get more mainstream,” she says, half-seriously. “And videobloggers might be against that. But I think we should all embrace it, as a giant change and shift in media. I think it’s going to be amazing for the mainstream to discover what we’ve all known for quite awhile.”

She also spoke about using the money to get a teleprompter and new background, and investing more money in the show. Then after much self-satisfied talk about how spirtual she is, and how she is recognized on the street, Congdon was interrupted with a call on her smart phone.

“Hey Satan. I’ll get my soul faxed over this afternoon.”

Now comes the tough part, as Rocketboom will be helping create the ads for TRM and Earthlink. While we can expect them to be funny and tongue-in-cheek, the advertisers might wonder if the mocking will go too far.

Do you think the advertisers are paying too much for ad space on Rocketboom? Will they get their money’s worth? Are they giving up too much control?

Mark Glaser :Mark Glaser is founder and executive director of MediaShift. He contributes regularly to Digital Content Next’s InContext site and newsletter. Glaser is a longtime freelance journalist whose career includes columns on hip-hop, reviews of videogames, travel stories, and humor columns that poked fun at the titans of technology. From 2001 to 2005, he wrote a weekly column for USC Annenberg School of Communication's Online Journalism Review. Glaser has written essays for Harvard's Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles Times, CNET and HotWired, and has written features for the New York Times, Conde Nast Traveler, Entertainment Weekly, the San Jose Mercury News, and many other publications. He was the lead writer for the Industry Standard's award-winning "Media Grok" daily email newsletter during the dot-com heyday, and was named a finalist for a 2004 Online Journalism Award in the Online Commentary category for his OJR column. Glaser won the Innovation Journalism Award in 2010 from the Stanford Center for Innovation and Communication. Glaser received a Bachelor of Journalism and Bachelor of Arts in English at the University of Missouri at Columbia, and currently lives in San Francisco with his wife Renee and his two sons, Julian and Everett. Glaser has been a guest on PBS' "Newshour," NPR's "Talk of the Nation," KALW's "Media Roundtable" and TechTV's "Silicon Spin." He has given keynote speeches at Independent Television Service's (ITVS) Diversity Retreat and the College Media Assocation's national convention. He has been part of the lecture/concert series at Yale Law School and Arkansas State University, and has moderated many industry panels. He spoke in May 2013 to the Maui Business Brainstormers about the "Digital Media Revolution." To inquire about speaking opportunities, please use the site's Contact Form.

View Comments (18)

  • I say it is a gross overspending for advertisement but good for them for thinking of it.

  • This is really a nice post Vidio Rocketboom's.....
    for such nice blogging I appreciate it .

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  • Thanks a lot blogger for such a nice and Rocketboom selling their ads,and to making money.This is a really great idea

  • I've never heard of RocketBoom, but if they got such a good response on eBay, then obviously the bidders feel that they were bidding the correct amount. It does sound a little steep though!

  • Well, even in 2010 this success story seems amazing and online video market is just continuing to grow!!!
    Awesome!

  • I've never heard of RocketBoom but I agree that the online video market in 2010 is still going strong.

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